Amazon Personalize vs Bloomreach:Which is searched more?
In September 2026, Bloomreach had more branded searches than Amazon Personalize among recommendation engine platforms worldwide. Bloomreach had about 18,100 branded searches, while Amazon Personalize had 1,600. Bloomreach made up 21.6% of all recommendation engine platform searches we track, and Amazon Personalize accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Amazon Personalize or Bloomreach more popular in search?
Compare the recommendation engine platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bloomreach, Amazon Personalize. The figures are in the table below the chart.
View monthly share of searches table
| Month | Algolia | Bloomreach | Coveo | Dynamic Yield | Amazon Personalize | Constructor | Recombee | TensorFlow Recommenders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.1% | 14.8% | 6.7% | 2.9% | 1% | 1.9% | 0.48% |
| Nov 2025 | 57.4% | 16% | 13.1% | 7.2% | 3.1% | 1.1% | 1.7% | 0.42% |
| Dec 2025 | 56.7% | 15.6% | 15.6% | 5.7% | 3.1% | 1.3% | 1.7% | 0.41% |
| Jan 2026 | 55% | 18.7% | 15.3% | 5.6% | 2% | 1.3% | 1.7% | 0.33% |
| Feb 2026 | 52.2% | 21.4% | 14.3% | 6.4% | 2.2% | 1.5% | 1.5% | 0.31% |
| Mar 2026 | 53.5% | 18.2% | 14.9% | 8.2% | 1.9% | 1.3% | 1.6% | 0.26% |
| Apr 2026 | 56.7% | 19.3% | 12.9% | 5.8% | 2% | 1.1% | 1.7% | 0.51% |
| May 2026 | 54.3% | 18.5% | 15.1% | 6.8% | 2% | 1.1% | 1.6% | 0.6% |
| Jun 2026 | 54.1% | 18.5% | 15.1% | 6.8% | 2% | 1.2% | 1.2% | 1.1% |
| Jul 2026 | 53.4% | 18.2% | 18.2% | 5.5% | 2% | 1.1% | 1.2% | 0.48% |
| Aug 2026 | 57% | 19.7% | 13.1% | 5.9% | 1.7% | 1.2% | 1.3% | 0.12% |
| Sep 2026 | 51.1% | 21.6% | 17.6% | 5.3% | 1.9% | 1.2% | 1.2% | 0.13% |
How has the Amazon Personalize and Bloomreach comparison changed over the last 12 months?
3 findings
- Bloomreach was ahead of Amazon Personalize in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Personalize’s share of searches among recommendation engine platforms worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Bloomreach’s share of searches among recommendation engine platforms worldwide moved from 18.1% to 21.6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for recommendation engine platforms worldwide in September 2026?
2 changes
In September 2026, Bloomreach gained share of searches among recommendation engine platforms worldwide, from 19.7% to 21.6%.
Estimated monthly branded searches for Amazon Personalize worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Personalize’s and Bloomreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Personalize
1 branded search term
- amazon personalize
Bloomreach
1 branded search term
- bloomreach
Other head-to-heads among recommendation engine platforms
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