Bloomreach vs Hightouch:Which is searched more?
In September 2026, Bloomreach had more branded searches than Hightouch among customer data platforms worldwide. Bloomreach had about 18,100 branded searches, while Hightouch had 930. Bloomreach made up 27.9% of all customer data platform searches we track, and Hightouch accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Bloomreach or Hightouch more popular in search?
Compare the platforms that unify customer data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bloomreach, Hightouch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lytics | Bloomreach | Tealium | RudderStack | Twilio Segment | mParticle | Hightouch | Blueshift |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 14.6% | 9.9% | 7.2% | 5.4% | 1.1% | 0.12% |
| Nov 2025 | 39.1% | 21.4% | 14.3% | 11.8% | 6.6% | 5.3% | 1.3% | 0.09% |
| Dec 2025 | 44% | 19.7% | 13.2% | 10.8% | 6.3% | 4.8% | 1% | 0.11% |
| Jan 2026 | 38.1% | 25.4% | 13.9% | 11.5% | 5.5% | 4.2% | 1.3% | 0.1% |
| Feb 2026 | 38.7% | 25.9% | 14.1% | 9.5% | 6% | 4.3% | 1.4% | 0.1% |
| Mar 2026 | 37.3% | 24.9% | 13.6% | 11.3% | 7.2% | 4.1% | 1.4% | 0.15% |
| Apr 2026 | 44.6% | 24.4% | 10.9% | 9% | 5.7% | 4% | 1.4% | 0.07% |
| May 2026 | 41.9% | 22.9% | 12.5% | 10.3% | 6% | 4.5% | 1.6% | 0.11% |
| Jun 2026 | 28.8% | 28.8% | 15.8% | 13% | 6.6% | 4.8% | 2.1% | 0.14% |
| Jul 2026 | 25% | 30.6% | 16.7% | 13.7% | 6.8% | 5% | 2% | 0.1% |
| Aug 2026 | 30.1% | 30.1% | 16.5% | 11.1% | 6.7% | 4% | 1.6% | 0.06% |
| Sep 2026 | 41.7% | 27.9% | 12.5% | 8.4% | 5.1% | 3% | 1.4% | 0.08% |
How has the Bloomreach and Hightouch comparison changed over the last 12 months?
3 findings
- Bloomreach was ahead of Hightouch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloomreach’s share of searches among customer data platforms worldwide moved from 21.8% to 27.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 950 to 930.
How did search popularity change for customer data platforms worldwide in September 2026?
3 changes
In September 2026, Lytics overtook Bloomreach to become the leader among customer data platforms worldwide, with 41.7% of the searches.
In September 2026, Bloomreach lost share of searches among customer data platforms worldwide, from 30.1% to 27.9%.
Hightouch’s share of searches among customer data platforms worldwide has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bloomreach’s and Hightouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomreach
1 branded search term
- bloomreach
Hightouch
2 branded search terms
- hightouch cdp
- hightouch composable cdp
Other head-to-heads among customer data platforms
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