Brandwave

How popular isHightouch in search?

In August 2026, there were an estimated 28.3K branded searches for Hightouch worldwide which held steady over the last 11 months. Hightouch holds 72.5% estimated Share of Search among customer data platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch72.5%
  2. RudderStack14.1%
  3. Twilio Segment8.4%
  4. mParticle5%
  5. Blueshift0.08%
Hightouch website (opens in a new tab)

Follow Hightouch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which customer data platforms compete with Hightouch?

Hightouch against customer data platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackTwilio SegmentmParticleBlueshift
Oct 202560.2%17.4%12.7%9.4%0.21%
Nov 202558.7%20.5%11.4%9.2%0.15%
Dec 202563.3%18.1%10.5%8%0.19%
Jan 202665.6%18.7%8.8%6.8%0.16%
Feb 202667.7%15.6%9.7%6.9%0.16%
Mar 202663.9%18.1%11.3%6.5%0.24%
Apr 202671.6%13.7%8.5%6%0.1%
May 202672.1%13.8%8%6%0.14%
Jun 202669.6%16.2%8.2%5.9%0.17%
Jul 202669.6%16.3%8%5.9%0.12%
Aug 202672.5%14.1%8.4%5%0.08%
Sep 2026—————

  1. 1.Hightouch

    72.5%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.8 points

  2. 2.RudderStack

    14.1%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.3 points

  3. 3.Twilio Segment

    8.4%

    held 3rd · 3.3K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.mParticle

    5%

    held 4th · 1.9K estimated branded searches · -20.1% vs prior month · -0.9 points

  5. 5.Blueshift

    0.08%

    held 5th · 30 estimated branded searches · -40% vs prior month · 0 points

Compare search popularity between Hightouch and its closest rivals

How has branded search demand for Hightouch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hightouch worldwide held steady, from 28.5K to 28.3K.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide increased from 60.2% to 72.5%.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide peaked at 72.5% in August 2026 and was lowest at 58.7% in November 2025.

How did search popularity change for customer data platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%.

  2. In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%.

  3. In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.

  4. Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.

  5. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

Which reverse ETL platforms compete with Hightouch?

Hightouch against reverse ETL platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Polytomic. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackPolytomicSyncariOmnata
Oct 202573.6%21.3%2.6%1.9%0.67%
Nov 202570.1%24.4%2.6%2.1%0.77%
Dec 202573.7%21.1%2.8%1.8%0.66%
Jan 202674%21.1%2.5%1.8%0.54%
Feb 202677.1%17.7%2.6%1.9%0.68%
Mar 202673.8%20.9%2.2%2.5%0.65%
Apr 202680.1%15.4%2%2%0.59%
May 202680.3%15.4%2%1.6%0.59%
Jun 202677.8%18.1%1.9%1.6%0.56%
Jul 202677.8%18.3%1.6%1.6%0.71%
Aug 202680.4%15.6%2%1.4%0.6%
Sep 2026—————

  1. 1.Hightouch

    80.4%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.6 points

  2. 2.RudderStack

    15.6%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.6 points

  3. 3.Polytomic

    2%

    held 3rd · 720 estimated branded searches · +22% vs prior month · +0.4 points

  4. 4.Syncari

    1.4%

    held 4th · 480 estimated branded searches · -18.6% vs prior month · -0.2 points

  5. 5.Omnata

    0.6%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between Hightouch and its closest rivals

How has branded search demand for Hightouch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide increased from 73.6% to 80.4%.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide peaked at 80.4% in August 2026 and was lowest at 70.1% in November 2025.

How did search popularity change for reverse ETL platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.

  2. In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How is Hightouch measured?

Brandwave collects information about searches that people make online using Hightouch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • hightouch
  • hightouch app
  • hightouch cdp
  • hightouch com
  • hightouch composable cdp
  • hightouch reverse etl
  • hightouch software
  • reverse etl hightouch

Do you work for Hightouch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hightouch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record