Airbyte vs Hightouch:Which is more popular?
In September 2026, Airbyte had more branded searches than Hightouch among marketing data integration platforms worldwide. Airbyte had about 22,200 branded searches, while Hightouch had 930. Airbyte made up 13.3% of all marketing data integration platform searches we track, and Hightouch accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Airbyte appeared in four of the five answers and Hightouch in three. Airbyte was mentioned before Hightouch in four out of five answers.
Who do people search for more?
Airbyte, about 24 searches for every 1 for Hightouch
Who does AI mention more?
Airbyte, mentioned in 4 of 5 answers, Hightouch in 3
Who does AI recommend more?
Airbyte, named ahead of Hightouch in 4 of 5 answers
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Top marketing data integration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hightouch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Airbyte was listed before Hightouch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Supermetrics1st
Funnel2nd
Fivetran3rd- Airbyte4th
Hightouch5th
Improvado6th
Windsor.ai–
Adverity–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hightouch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Improvado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Windsor.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing data integration platforms
5 answers
Asked ChatGPT
“Which marketing data integration platform should I use?”
Asked ChatGPT
“What are the best marketing data integration platforms?”
Asked ChatGPT
“What's the best marketing data integration platform for multi-channel data?”
Searched Google, AI Overview
“best data integration platform”
Searched Google, AI Overview
“marketing data pipeline”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Airbyte or Hightouch more popular in search?
This chart shows how often people search Google for Airbyte and Hightouch by name. Each line represents a brand's share of searches for all eight marketing data integration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Airbyte, Hightouch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fivetran | Windsor.ai | Supermetrics | Airbyte | Adverity | Improvado | Funnel | Hightouch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 4.1% | 16.9% | 25.3% | 3.4% | 1.2% | 2.3% | 0.59% |
| Nov 2025 | 38.8% | 5.2% | 21.3% | 26% | 4.2% | 1.5% | 2.3% | 0.72% |
| Dec 2025 | 38.8% | 5.2% | 21.3% | 26% | 4.2% | 1.6% | 2.3% | 0.61% |
| Jan 2026 | 39% | 5.2% | 21.3% | 26.1% | 3.5% | 1.9% | 2.3% | 0.75% |
| Feb 2026 | 38.4% | 6.3% | 21% | 25.7% | 3.4% | 2.3% | 2.3% | 0.75% |
| Mar 2026 | 34.1% | 12.5% | 22.8% | 22.8% | 3% | 2% | 2% | 0.7% |
| Apr 2026 | 33.4% | 18.3% | 18.7% | 22.3% | 3% | 2% | 1.6% | 0.69% |
| May 2026 | 33.1% | 18.1% | 23.7% | 18.1% | 2.9% | 1.7% | 1.6% | 0.7% |
| Jun 2026 | 30.3% | 24.8% | 22% | 16.6% | 2.7% | 1.5% | 1.5% | 0.67% |
| Jul 2026 | 25.1% | 25.1% | 27.8% | 16.8% | 2.2% | 1.2% | 1.2% | 0.59% |
| Aug 2026 | 27.3% | 27.3% | 24.8% | 15% | 2.4% | 1.3% | 1.3% | 0.52% |
| Sep 2026 | 29.7% | 29.7% | 21.6% | 13.3% | 2.6% | 1.2% | 1.1% | 0.56% |
How has the Airbyte and Hightouch comparison changed over the last 12 months?
3 findings
- Airbyte was ahead of Hightouch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airbyte’s share of searches among marketing data integration platforms worldwide moved from 25.3% to 13.3%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Hightouch’s share of searches among marketing data integration platforms worldwide moved from 0.59% to 0.56%, and its estimated monthly branded searches moved from 950 to 930.
How did search popularity change for marketing data integration platforms worldwide in September 2026?
1 change
In September 2026, Airbyte lost share of searches among marketing data integration platforms worldwide, from 15% to 13.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Airbyte’s and Hightouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing data integration platforms
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