Brandwave

How popular isTwilio Segment in search?

In August 2026, there were an estimated 3.3K branded searches for Twilio Segment worldwide which is down 45.3% over the last 11 months. Twilio Segment holds 5.3% estimated Share of Search among customer data platforms worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch45.7%
  2. Lytics23.9%
  3. Tealium13.1%
  4. RudderStack8.9%
  5. Twilio Segment5.3%
  6. mParticle3.1%
  7. Blueshift0.05%
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Which customer data platforms compete with Twilio Segment?

Twilio Segment against customer data platforms worldwide, by month

Share of Search by month for Hightouch, Lytics, Tealium, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchLyticsTealiumRudderStackTwilio SegmentmParticleBlueshift
Oct 202530.8%35.8%13.1%8.9%6.5%4.8%0.11%
Nov 202530.6%35.1%12.8%10.7%6%4.8%0.08%
Dec 202532.5%37.4%11.2%9.3%5.4%4.1%0.1%
Jan 202635.7%33.3%12.2%10.2%4.8%3.7%0.09%
Feb 202636.5%33.8%12.3%8.4%5.2%3.7%0.09%
Mar 202635.4%32.7%11.9%10%6.3%3.6%0.13%
Apr 202639%36.6%9%7.5%4.6%3.3%0.06%
May 202641.9%32.2%9.6%8%4.6%3.5%0.08%
Jun 202644.9%22.9%12.6%10.4%5.3%3.8%0.11%
Jul 202646.7%19.7%13.2%10.9%5.4%4%0.08%
Aug 202645.7%23.9%13.1%8.9%5.3%3.1%0.05%
Sep 2026———————

  1. 1.Hightouch

    45.7%

    Held 1st. 28.3K estimated branded searches, -0.98% vs prior month. Share -1 points.

  2. 2.Lytics

    23.9%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  3. 3.Tealium

    13.1%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.RudderStack

    8.9%

    Held 4th. 5.5K estimated branded searches, -18% vs prior month. Share -2.1 points.

  5. 5.Twilio Segment

    5.3%

    Held 5th. 3.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.mParticle

    3.1%

    Held 6th. 1.9K estimated branded searches, -20.1% vs prior month. Share -0.8 points.

  7. 7.Blueshift

    0.05%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

Compare search popularity between Twilio Segment and its closest rivals

How has branded search demand for Twilio Segment changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Twilio Segment worldwide fell from 6K to 3.3K.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide decreased from 6.5% to 5.3%.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide peaked at 6.5% in October 2025 and was lowest at 4.6% in May 2026.

How did search popularity change for customer data platforms worldwide in August 2026?

  1. In August 2026, Lytics gained estimated Share of Search among customer data platforms worldwide, from 19.7% to 23.9%.

  2. In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 10.9% to 8.9%.

  3. In August 2026, Hightouch lost estimated Share of Search among customer data platforms worldwide, from 46.7% to 45.7%.

  4. In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 4% to 3.1%.

  5. Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.

  6. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

Where does Twilio Segment compete?

Twilio Segment is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tag management platforms3rd of 50.58%Show ranking
Customer data platforms5th of 75.3%Shown above

How is Twilio Segment measured?

Brandwave collects information about searches that people make online using Twilio Segment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • segment cdp
  • twilio segment

How the Brand Demand Index is measured

Who owns Twilio Segment?

Twilio Segment is owned by Twilio. Brandwave also tracks Stytch, Twilio and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio Segment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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