mParticle vs Twilio Segment:Which is more popular by branded search?
In August 2026, Twilio Segment had more branded searches than mParticle among customer data platforms worldwide. Twilio Segment was estimated to have 3.3K branded searches compared to mParticle’s 1.9K, and held an 8.4% Share of Search versus mParticle’s 5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, mParticle or Twilio Segment?
Compare platforms that collect, unify, and activate customer data for marketing and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | RudderStack | Twilio Segment | mParticle | Blueshift |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 17.4% | 12.7% | 9.4% | 0.21% |
| Nov 2025 | 58.7% | 20.5% | 11.4% | 9.2% | 0.15% |
| Dec 2025 | 63.3% | 18.1% | 10.5% | 8% | 0.19% |
| Jan 2026 | 65.6% | 18.7% | 8.8% | 6.8% | 0.16% |
| Feb 2026 | 67.7% | 15.6% | 9.7% | 6.9% | 0.16% |
| Mar 2026 | 63.9% | 18.1% | 11.3% | 6.5% | 0.24% |
| Apr 2026 | 71.6% | 13.7% | 8.5% | 6% | 0.1% |
| May 2026 | 72.1% | 13.8% | 8% | 6% | 0.14% |
| Jun 2026 | 69.6% | 16.2% | 8.2% | 5.9% | 0.17% |
| Jul 2026 | 69.6% | 16.3% | 8% | 5.9% | 0.12% |
| Aug 2026 | 72.5% | 14.1% | 8.4% | 5% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the mParticle and Twilio Segment comparison changed over the last 12 months?
3 findings
- Twilio Segment was ahead of mParticle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide moved from 9.4% to 5%, and its estimated monthly branded searches moved from 4.5K to 1.9K.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide moved from 12.7% to 8.4%, and its estimated monthly branded searches moved from 6K to 3.3K.
How did search popularity change for customer data platforms worldwide in August 2026?
2 changes
In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.
Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using mParticle’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
mParticle
2 branded search terms
- m particle
- mparticle
Twilio Segment
2 branded search terms
- segment cdp
- twilio segment
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