How popular ismParticle in search?
In August 2026, there were an estimated 1.9K branded searches for mParticle worldwide which is down 56.4% over the last 11 months. mParticle holds 5% estimated Share of Search among customer data platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Hightouch72.5%
RudderStack14.1%Twilio Segment8.4%
mParticle5%
Blueshift0.08%
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Which customer data platforms compete with mParticle?
Share of Search by month for Hightouch, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | RudderStack | Twilio Segment | mParticle | Blueshift |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 17.4% | 12.7% | 9.4% | 0.21% |
| Nov 2025 | 58.7% | 20.5% | 11.4% | 9.2% | 0.15% |
| Dec 2025 | 63.3% | 18.1% | 10.5% | 8% | 0.19% |
| Jan 2026 | 65.6% | 18.7% | 8.8% | 6.8% | 0.16% |
| Feb 2026 | 67.7% | 15.6% | 9.7% | 6.9% | 0.16% |
| Mar 2026 | 63.9% | 18.1% | 11.3% | 6.5% | 0.24% |
| Apr 2026 | 71.6% | 13.7% | 8.5% | 6% | 0.1% |
| May 2026 | 72.1% | 13.8% | 8% | 6% | 0.14% |
| Jun 2026 | 69.6% | 16.2% | 8.2% | 5.9% | 0.17% |
| Jul 2026 | 69.6% | 16.3% | 8% | 5.9% | 0.12% |
| Aug 2026 | 72.5% | 14.1% | 8.4% | 5% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 28.3K | -0.98% | +2.8 points | |
| 2, held 2nd | 14.1% | 5.5K | -18% | -2.3 points | |
| 3, held 3rd | 8.4% | 3.3K | 0% | +0.4 points | |
| 4, held 4th | 5% | 1.9K | -20.1% | -0.9 points | |
| 5, held 5th | 0.08% | 30 | -40% | 0 points |
72.5%
held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.8 points
14.1%
held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.3 points
8.4%
held 3rd · 3.3K estimated branded searches · 0% vs prior month · +0.4 points
5%
held 4th · 1.9K estimated branded searches · -20.1% vs prior month · -0.9 points
0.08%
held 5th · 30 estimated branded searches · -40% vs prior month · 0 points
Compare search popularity between mParticle and its closest rivals
How has branded search demand for mParticle changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for mParticle worldwide fell from 4.5K to 1.9K.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide decreased from 9.4% to 5%.
How did search popularity change for customer data platforms worldwide in August 2026?
5 changes
In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%.
In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.
Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.
Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.
How is mParticle measured?
Brandwave collects information about searches that people make online using mParticle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- m particle
- mparticle
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Is mParticle your brand?
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