Heap vs Twilio Segment:Which is more popular?
In September 2026, Twilio Segment had more branded searches than Heap among customer analytics platforms worldwide. Twilio Segment had about 3,280 branded searches, while Heap had 920. Twilio Segment made up 0.94% of all customer analytics platform searches we track, and Heap accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about customer analytics platforms, Heap appeared in four of the five answers and Twilio Segment in two. Heap was mentioned before Twilio Segment in four out of five answers.
Who do people search for more?
Twilio Segment, about 4 searches for every 1 for Heap
Who does AI mention more?
Heap, mentioned in 4 of 5 answers, Twilio Segment in 2
Who does AI recommend more?
Heap, named ahead of Twilio Segment in 4 of 5 answers
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Top customer analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heap was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twilio Segment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heap was listed before Twilio Segment in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Heap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Twilio Segment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer analytics platforms
5 answers
Asked ChatGPT
“Which customer analytics platform should I use?”
Asked ChatGPT
“What are the best customer analytics platforms?”
Asked ChatGPT
“What's the best customer analytics platform for product usage tracking?”
Searched Google, AI Overview
“customer analytics platform”
Searched Google, AI Overview
“best product analytics”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Heap or Twilio Segment more popular in search?
This chart shows how often people search Google for Heap and Twilio Segment by name. Each line represents a brand's share of searches for all six customer analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twilio Segment, Heap. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Mixpanel | Pendo | Amplitude | Twilio Segment | Heap |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 30.5% | 18.4% | 2.4% | 2.5% | 1% |
| Nov 2025 | 37.6% | 46% | 12.4% | 1.6% | 1.6% | 0.84% |
| Dec 2025 | 44.5% | 36.6% | 14.7% | 2% | 1.6% | 0.68% |
| Jan 2026 | 51.1% | 28% | 16.8% | 1.9% | 1.5% | 0.63% |
| Feb 2026 | 52% | 23.4% | 17.9% | 3.6% | 2.4% | 0.79% |
| Mar 2026 | 62.1% | 18.7% | 14.3% | 2.4% | 1.9% | 0.51% |
| Apr 2026 | 52.8% | 23.8% | 17.7% | 2.5% | 2% | 1.2% |
| May 2026 | 62.5% | 18.8% | 14% | 2.5% | 1.8% | 0.42% |
| Jun 2026 | 64.4% | 19.5% | 11.9% | 1.7% | 1.1% | 1.4% |
| Jul 2026 | 68.9% | 17% | 10.7% | 1.8% | 1.1% | 0.47% |
| Aug 2026 | 70% | 14.2% | 12.9% | 1.4% | 1.1% | 0.32% |
| Sep 2026 | 71.2% | 17.6% | 9.1% | 0.97% | 0.94% | 0.26% |
How has the Heap and Twilio Segment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Heap took it in June 2026, Twilio Segment took it in July 2026.
- Across the 12 months ending September 2026, Heap’s share of searches among customer analytics platforms worldwide moved from 1% to 0.26%, and its estimated monthly branded searches moved from 2.5K to 920.
- Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer analytics platforms worldwide moved from 2.5% to 0.94%, and its estimated monthly branded searches moved from 6K to 3.3K.
How did search popularity change for customer analytics platforms worldwide in September 2026?
2 changes
Heap’s share of searches among customer analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.26% in September 2026.
Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Heap’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heap
2 branded search terms
- heap analytics
- heap product analytics
Twilio Segment
2 branded search terms
- segment cdp
- twilio segment
Other head-to-heads among customer analytics platforms
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