Brandwave

How popular isTwilio Segment?

In September 2026, people searched for Twilio Segment by name about 3,280 times worldwide, a 45.3% decrease from the previous year. These searches made up 0.94% of all global customer analytics platform searches, placing Twilio Segment fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about customer analytics platforms, Twilio Segment appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Twilio Segment is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. PostHogShare of searches 71.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. MixpanelShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PendoShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. AmplitudeShare of searches 0.97%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Twilio SegmentShare of searches 0.94%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top customer analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio Segment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio Segment is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amplitude1st
  2. Mixpanel2nd
  3. PostHog3rd
  4. Heap4th
  5. Pendo5th
  6. Twilio Segment6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio Segment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer analytics platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer analytics platforms compete with Twilio Segment?

Twilio Segment against customer analytics platforms worldwide, by month

Share of searches by month for PostHog, Mixpanel, Pendo, Twilio Segment. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMixpanelPendoAmplitudeTwilio SegmentHeap
Oct 202545.3%30.5%18.4%2.4%2.5%1%
Nov 202537.6%46%12.4%1.6%1.6%0.84%
Dec 202544.5%36.6%14.7%2%1.6%0.68%
Jan 202651.1%28%16.8%1.9%1.5%0.63%
Feb 202652%23.4%17.9%3.6%2.4%0.79%
Mar 202662.1%18.7%14.3%2.4%1.9%0.51%
Apr 202652.8%23.8%17.7%2.5%2%1.2%
May 202662.5%18.8%14%2.5%1.8%0.42%
Jun 202664.4%19.5%11.9%1.7%1.1%1.4%
Jul 202668.9%17%10.7%1.8%1.1%0.47%
Aug 202670%14.2%12.9%1.4%1.1%0.32%
Sep 202671.2%17.6%9.1%0.97%0.94%0.26%

  1. 1.PostHog

    71.2%

    Held 1st. 247K estimated branded searches, +22.1% vs prior month. Share +1.2 points.

  2. 2.Mixpanel

    17.6%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +3.4 points.

  3. 3.Pendo

    9.1%

    Held 3rd. 31.5K estimated branded searches, -16% vs prior month. Share -3.9 points.

  4. 4.Amplitude

    0.97%

    Held 4th. 3.4K estimated branded searches, -19.3% vs prior month. Share -0.5 points.

  5. 5.Twilio Segment

    0.94%

    Held 5th. 3.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Heap

    0.26%

    Held 6th. 920 estimated branded searches, -1.1% vs prior month. Share -0.1 points.

Compare popularity between Twilio Segment and its closest rivals

Every comparison with Twilio Segment

18 comparisons

How has branded search demand for Twilio Segment changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio Segment worldwide fell from 6K to 3.3K.
  • Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer analytics platforms worldwide decreased from 2.5% to 0.94%.
  • Across the 12 months ending September 2026, Twilio Segment fell from 4th to 5th among customer analytics platforms worldwide.

How did search popularity change for customer analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among customer analytics platforms worldwide, from 14.2% to 17.6%.

  2. In September 2026, PostHog gained share of searches among customer analytics platforms worldwide, from 70% to 71.2%.

  3. In September 2026, Pendo lost share of searches among customer analytics platforms worldwide, from 12.9% to 9.1%.

  4. Heap’s share of searches among customer analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.26% in September 2026.

  5. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026.

  6. Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026.

How are Twilio Segment’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Twilio Segment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • segment cdp
  • twilio segment

How the Brand Demand Index is measured

Who owns Twilio Segment?

Twilio Segment is owned by Twilio. Brandwave also tracks Stytch, Twilio and Twilio SendGrid, owned by the same company, worldwide.

Do you work for Twilio Segment? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio Segment compete?

Twilio Segment is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tag management platforms3rd of 80.58%Show ranking
Customer analytics platforms5th of 60.94%Shown above
Customer data platforms5th of 85.1%Show ranking
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