Brandwave

Google Tag Manager vs Twilio Segment:Which is searched more?

In August 2026, Google Tag Manager had more branded searches than Twilio Segment among tag management platforms worldwide. Google Tag Manager was estimated to have 550K branded searches compared to Twilio Segment’s 3.3K, and held a 97.7% Share of Search versus Twilio Segment’s 0.58%. These are worldwide searches for English-language branded terms.

Share of Search among tag management platforms worldwide in August 2026Which is more popular in search, Google Tag Manager or Twilio Segment?
Google Tag Manager97.7%550K searches
vs
Twilio Segment0.58%3.3K searches
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Which is more popular in search, Google Tag Manager or Twilio Segment?

Compare the platforms that manage website tracking tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Tag Manager and Twilio Segment among tag management platforms worldwide, by month

Share of Search by month for Google Tag Manager, Twilio Segment. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Tag ManagerTwilio Segment
Oct 202596.4%1.1%
Nov 202597.1%0.81%
Dec 202597%0.84%
Jan 202697.2%0.69%
Feb 202697.1%0.74%
Mar 202697.5%0.75%
Apr 202697.4%0.74%
May 202697.5%0.69%
Jun 202698.1%0.5%
Jul 202697.7%0.58%
Aug 202697.7%0.58%
Sep 2026——

How has the Google Tag Manager and Twilio Segment comparison changed over the last 12 months?

How did search popularity change for tag management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Google Tag Manager’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Tag Manager

1 branded search term

  • google tag manager

Twilio Segment

2 branded search terms

  • segment cdp
  • twilio segment

How the Brand Demand Index is measured

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