How popular isGoogle Tag Manager in search?
In August 2026, there were an estimated 550K branded searches for Google Tag Manager worldwide which held steady over the last 11 months. Google Tag Manager holds 97.7% estimated Share of Search among tag management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Tag Manager97.7%
Tealium1.4%Twilio Segment0.58%
Adobe Launch0.18%
Ensighten0.07%
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Which tag management platforms compete with Google Tag Manager?
Share of Search by month for Google Tag Manager. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Tag Manager | Tealium | Twilio Segment | Adobe Launch | Ensighten |
|---|---|---|---|---|---|
| Oct 2025 | 96.4% | 2.1% | 1.1% | 0.33% | 0.13% |
| Nov 2025 | 97.1% | 1.7% | 0.81% | 0.28% | 0.1% |
| Dec 2025 | 97% | 1.7% | 0.84% | 0.28% | 0.13% |
| Jan 2026 | 97.2% | 1.7% | 0.69% | 0.28% | 0.1% |
| Feb 2026 | 97.1% | 1.7% | 0.74% | 0.28% | 0.08% |
| Mar 2026 | 97.5% | 1.4% | 0.75% | 0.28% | 0.09% |
| Apr 2026 | 97.4% | 1.4% | 0.74% | 0.28% | 0.1% |
| May 2026 | 97.5% | 1.4% | 0.69% | 0.23% | 0.1% |
| Jun 2026 | 98.1% | 1.2% | 0.5% | 0.15% | 0.07% |
| Jul 2026 | 97.7% | 1.4% | 0.58% | 0.18% | 0.09% |
| Aug 2026 | 97.7% | 1.4% | 0.58% | 0.18% | 0.07% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 1.4% | 8.1K | 0% | 0 points | |
| 3, held 3rd | 0.58% | 3.3K | 0% | 0 points | |
| 4, held 4th | 0.18% | 1K | 0% | 0 points | |
| 5, held 5th | 0.07% | 390 | -18.8% | 0 points |
97.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Tealium1.4%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.58%
Held 3rd. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.18%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Google Tag Manager and its closest rivals
Every comparison with Google Tag Manager
4 comparisons
How has branded search demand for Google Tag Manager changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Google Tag Manager worldwide held steady at 550K.
- Across the 11 months ending August 2026, Google Tag Manager’s estimated Share of Search among tag management platforms worldwide increased from 96.4% to 97.7%.
- Across the 11 months ending August 2026, Google Tag Manager’s estimated Share of Search among tag management platforms worldwide peaked at 98.1% in June 2026 and was lowest at 96.4% in October 2025.
How did search popularity change for tag management platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Adobe Launch worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
Estimated monthly branded searches for Ensighten worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.
Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.
Estimated monthly branded searches for Tealium worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Google Tag Manager measured?
Brandwave collects information about searches that people make online using Google Tag Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- google tag manager
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Is Google Tag Manager your brand?
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