Google Tag Manager vs Matomo Tag Manager:Which is searched more?

Name: Google Tag Manager vs Matomo Tag Manager: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Google Tag Manager had more branded searches than Matomo Tag Manager among tag management platforms worldwide. Google Tag Manager had about 550,000 branded searches, while Matomo Tag Manager had 480. Google Tag Manager made up 97.6% of all tag management platform searches we track, and Matomo Tag Manager accounted for 0.09%. These are worldwide searches for English-language branded terms.

Share of searches among tag management platforms worldwide in September 2026Is Google Tag Manager or Matomo Tag Manager more popular in search?

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Is Google Tag Manager or Matomo Tag Manager more popular in search?

Compare the platforms that manage website tracking tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Tag Manager and Matomo Tag Manager among tag management platforms worldwide, by month

Month	Google Tag Manager	Tealium	Twilio Segment	Adobe Launch	Ensighten	Matomo Tag Manager	Adobe Experience Platform Tags	Piwik PRO Tag Manager
Oct 2025	96.2%	2.1%	1%	0.33%	0.13%	0.13%	<0.01%	0.01%
Nov 2025	96.9%	1.7%	0.81%	0.28%	0.1%	0.1%	<0.01%	0.01%
Dec 2025	96.9%	1.7%	0.84%	0.28%	0.13%	0.1%	<0.01%	0.02%
Jan 2026	97%	1.7%	0.69%	0.28%	0.1%	0.13%	0.02%	<0.01%
Feb 2026	97%	1.7%	0.74%	0.28%	0.08%	0.1%	0.01%	0.02%
Mar 2026	97.3%	1.4%	0.75%	0.27%	0.09%	0.14%	0.01%	0.01%
Apr 2026	97.3%	1.4%	0.74%	0.28%	0.1%	0.1%	<0.01%	0.02%
May 2026	97.4%	1.4%	0.69%	0.23%	0.1%	0.09%	0.01%	<0.01%
Jun 2026	98%	1.2%	0.5%	0.15%	0.07%	0.09%	0.02%	<0.01%
Jul 2026	97.6%	1.4%	0.58%	0.18%	0.09%	0.1%	0.02%	<0.01%
Aug 2026	97.6%	1.4%	0.58%	0.18%	0.07%	0.1%	0.02%	<0.01%
Sep 2026	97.6%	1.4%	0.58%	0.23%	0.09%	0.09%	0.01%	<0.01%

How has the Google Tag Manager and Matomo Tag Manager comparison changed over the last 12 months?

3 findings

Google Tag Manager was ahead of Matomo Tag Manager in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Google Tag Manager’s share of searches among tag management platforms worldwide moved from 96.2% to 97.6%, and its estimated monthly branded searches held steady at 550K.
Across the 12 months ending September 2026, Matomo Tag Manager’s share of searches among tag management platforms worldwide moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for tag management platforms worldwide in September 2026?

1 change

In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Tag Manager’s and Matomo Tag Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.