Brandwave

How popular isMatomo Tag Manager?

In September 2026, people searched for Matomo Tag Manager by name about 480 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.09% of all global tag management platform searches, placing Matomo Tag Manager sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about tag management platforms, Matomo Tag Manager appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Matomo Tag Manager is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Google Tag ManagerShare of searches 97.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TealiumShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Twilio SegmentShare of searches 0.58%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Adobe LaunchShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Matomo Tag ManagerShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top tag management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matomo Tag Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matomo Tag Manager is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Tag Manager1st
  2. Tealium2nd
  3. Adobe Experience Platform Tags3rd
  4. Matomo Tag Manager4th
  5. Piwik PRO Tag Manager5th
  6. Twilio Segment6th
  7. Adobe Launch7th
  8. Ensighten–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Tag Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tealium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Experience Platform Tags4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matomo Tag Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Piwik PRO Tag Manager2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio Segment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Launch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensighten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tag management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tag management platforms compete with Matomo Tag Manager?

Matomo Tag Manager against tag management platforms worldwide, by month

Share of searches by month for Google Tag Manager, Matomo Tag Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Tag ManagerTealiumTwilio SegmentAdobe LaunchEnsightenMatomo Tag ManagerAdobe Experience Platform TagsPiwik PRO Tag Manager
Oct 202596.2%2.1%1%0.33%0.13%0.13%<0.01%0.01%
Nov 202596.9%1.7%0.81%0.28%0.1%0.1%<0.01%0.01%
Dec 202596.9%1.7%0.84%0.28%0.13%0.1%<0.01%0.02%
Jan 202697%1.7%0.69%0.28%0.1%0.13%0.02%<0.01%
Feb 202697%1.7%0.74%0.28%0.08%0.1%0.01%0.02%
Mar 202697.3%1.4%0.75%0.27%0.09%0.14%0.01%0.01%
Apr 202697.3%1.4%0.74%0.28%0.1%0.1%<0.01%0.02%
May 202697.4%1.4%0.69%0.23%0.1%0.09%0.01%<0.01%
Jun 202698%1.2%0.5%0.15%0.07%0.09%0.02%<0.01%
Jul 202697.6%1.4%0.58%0.18%0.09%0.1%0.02%<0.01%
Aug 202697.6%1.4%0.58%0.18%0.07%0.1%0.02%<0.01%
Sep 202697.6%1.4%0.58%0.23%0.09%0.09%0.01%<0.01%

  1. 1.Google Tag Manager

    97.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tealium

    1.4%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Twilio Segment

    0.58%

    Held 3rd. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adobe Launch

    0.23%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  5. 5.Ensighten

    0.09%

    Moved from 6th to 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Matomo Tag Manager

    0.09%

    Moved from 5th to 6th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  7. 7.Adobe Experience Platform Tags

    0.01%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  8. 8.Piwik PRO Tag Manager

    <0.01%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Matomo Tag Manager and its closest rivals

Every comparison with Matomo Tag Manager

7 comparisons

How has branded search demand for Matomo Tag Manager changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Matomo Tag Manager worldwide fell from 720 to 480.
  • Across the 12 months ending September 2026, Matomo Tag Manager’s share of searches among tag management platforms worldwide held steady, from 0.13% to 0.09%.

How did search popularity change for tag management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Ensighten rose from 6th to 5th among tag management platforms worldwide.

  2. In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide.

  3. Estimated monthly branded searches for Adobe Experience Platform Tags worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

  4. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026.

  5. Estimated monthly branded searches for Tealium worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Adobe Launch worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are Matomo Tag Manager’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Matomo Tag Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • matomo tag manager

How the Brand Demand Index is measured

Who owns Matomo Tag Manager?

Matomo Tag Manager is owned by Matomo. Brandwave also tracks Matomo, owned by the same company, worldwide.

Do you work for Matomo Tag Manager? To request corrections or removal please contact us via our support page and we will be happy to assist.

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