Adobe Experience Platform Tags vs Matomo Tag Manager:Which is searched more?

Name: Adobe Experience Platform Tags vs Matomo Tag Manager: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Matomo Tag Manager had more branded searches than Adobe Experience Platform Tags among tag management platforms worldwide. Matomo Tag Manager had about 480 branded searches, while Adobe Experience Platform Tags had 70. Matomo Tag Manager made up 0.09% of all tag management platform searches we track, and Adobe Experience Platform Tags accounted for 0.01%. These are worldwide searches for English-language branded terms.

Share of searches among tag management platforms worldwide in September 2026Is Adobe Experience Platform Tags or Matomo Tag Manager more popular in search?

Adobe Experience Platform Tags0.01%70 searches

vs

Matomo Tag Manager0.09%480 searches

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Is Adobe Experience Platform Tags or Matomo Tag Manager more popular in search?

Compare the platforms that manage website tracking tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Experience Platform Tags and Matomo Tag Manager among tag management platforms worldwide, by month

Month	Google Tag Manager	Tealium	Twilio Segment	Adobe Launch	Ensighten	Matomo Tag Manager	Adobe Experience Platform Tags	Piwik PRO Tag Manager
Oct 2025	96.2%	2.1%	1%	0.33%	0.13%	0.13%	<0.01%	0.01%
Nov 2025	96.9%	1.7%	0.81%	0.28%	0.1%	0.1%	<0.01%	0.01%
Dec 2025	96.9%	1.7%	0.84%	0.28%	0.13%	0.1%	<0.01%	0.02%
Jan 2026	97%	1.7%	0.69%	0.28%	0.1%	0.13%	0.02%	<0.01%
Feb 2026	97%	1.7%	0.74%	0.28%	0.08%	0.1%	0.01%	0.02%
Mar 2026	97.3%	1.4%	0.75%	0.27%	0.09%	0.14%	0.01%	0.01%
Apr 2026	97.3%	1.4%	0.74%	0.28%	0.1%	0.1%	<0.01%	0.02%
May 2026	97.4%	1.4%	0.69%	0.23%	0.1%	0.09%	0.01%	<0.01%
Jun 2026	98%	1.2%	0.5%	0.15%	0.07%	0.09%	0.02%	<0.01%
Jul 2026	97.6%	1.4%	0.58%	0.18%	0.09%	0.1%	0.02%	<0.01%
Aug 2026	97.6%	1.4%	0.58%	0.18%	0.07%	0.1%	0.02%	<0.01%
Sep 2026	97.6%	1.4%	0.58%	0.23%	0.09%	0.09%	0.01%	<0.01%

How has the Adobe Experience Platform Tags and Matomo Tag Manager comparison changed over the last 12 months?

3 findings

Matomo Tag Manager was ahead of Adobe Experience Platform Tags in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Adobe Experience Platform Tags’ share of searches among tag management platforms worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 40 to 70.
Across the 12 months ending September 2026, Matomo Tag Manager’s share of searches among tag management platforms worldwide moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for tag management platforms worldwide in September 2026?

2 changes

In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide.
Estimated monthly branded searches for Adobe Experience Platform Tags worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Experience Platform Tags’ and Matomo Tag Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.