Brandwave

Matomo Tag Manager vs Piwik PRO Tag Manager:Which is more popular?

In September 2026, Matomo Tag Manager had more branded searches than Piwik PRO Tag Manager among tag management platforms worldwide. Matomo Tag Manager had about 480 branded searches, while Piwik PRO Tag Manager had 50. Matomo Tag Manager made up 0.09% of all tag management platform searches we track, and Piwik PRO Tag Manager accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about tag management platforms, Matomo Tag Manager and Piwik PRO Tag Manager each appeared in two of the five answers. Matomo Tag Manager and Piwik PRO Tag Manager were each mentioned first in two of the four answers.

Among tag management platforms worldwide in September 2026

Who do people search for more?

Matomo Tag Manager, about 10 searches for every 1 for Piwik PRO Tag Manager

Matomo Tag Manager 480 searchesPiwik PRO Tag Manager 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Matomo Tag Manager in 2 of 5Piwik PRO Tag Manager in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Matomo Tag Manager first in 2Piwik PRO Tag Manager first in 2

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Top tag management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matomo Tag Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Piwik PRO Tag Manager was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Matomo Tag Manager and Piwik PRO Tag Manager were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Tag Manager1st
  2. Tealium2nd
  3. Adobe Experience Platform Tags3rd
  4. Matomo Tag Manager4th
  5. Piwik PRO Tag Manager5th
  6. Twilio Segment6th
  7. Adobe Launch7th
  8. Ensighten–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Tag Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tealium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Experience Platform Tags4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matomo Tag Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Piwik PRO Tag Manager2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio Segment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Launch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensighten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tag management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Matomo Tag Manager or Piwik PRO Tag Manager more popular in search?

This chart shows how often people search Google for Matomo Tag Manager and Piwik PRO Tag Manager by name. Each line represents a brand's share of searches for all eight tag management platforms we track, month by month, from English-language searches worldwide.

Matomo Tag Manager and Piwik PRO Tag Manager among tag management platforms worldwide, by month

Share of searches by month for Matomo Tag Manager, Piwik PRO Tag Manager. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Tag ManagerTealiumTwilio SegmentAdobe LaunchEnsightenMatomo Tag ManagerAdobe Experience Platform TagsPiwik PRO Tag Manager
Oct 202596.2%2.1%1%0.33%0.13%0.13%<0.01%0.01%
Nov 202596.9%1.7%0.81%0.28%0.1%0.1%<0.01%0.01%
Dec 202596.9%1.7%0.84%0.28%0.13%0.1%<0.01%0.02%
Jan 202697%1.7%0.69%0.28%0.1%0.13%0.02%<0.01%
Feb 202697%1.7%0.74%0.28%0.08%0.1%0.01%0.02%
Mar 202697.3%1.4%0.75%0.27%0.09%0.14%0.01%0.01%
Apr 202697.3%1.4%0.74%0.28%0.1%0.1%<0.01%0.02%
May 202697.4%1.4%0.69%0.23%0.1%0.09%0.01%<0.01%
Jun 202698%1.2%0.5%0.15%0.07%0.09%0.02%<0.01%
Jul 202697.6%1.4%0.58%0.18%0.09%0.1%0.02%<0.01%
Aug 202697.6%1.4%0.58%0.18%0.07%0.1%0.02%<0.01%
Sep 202697.6%1.4%0.58%0.23%0.09%0.09%0.01%<0.01%

How has the Matomo Tag Manager and Piwik PRO Tag Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for tag management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Matomo Tag Manager fell from 5th to 6th among tag management platforms worldwide.

  2. Estimated monthly branded searches for Piwik PRO Tag Manager worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Matomo Tag Manager’s and Piwik PRO Tag Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matomo Tag Manager

1 branded search term

  • matomo tag manager

Piwik PRO Tag Manager

1 branded search term

  • piwik pro tag manager

How the Brand Demand Index is measured

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