Google Tag Manager vs Tealium:Which is more popular by branded search?
In August 2026, Google Tag Manager had more branded searches than Tealium among tag management platforms worldwide. Google Tag Manager was estimated to have 550K branded searches compared to Tealium’s 8.1K, and held a 97.7% Share of Search versus Tealium’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Tag Manager or Tealium?
Compare the platforms that manage website tracking tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Tag Manager, Tealium. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Tag Manager | Tealium | Twilio Segment | Adobe Launch | Ensighten |
|---|---|---|---|---|---|
| Oct 2025 | 96.4% | 2.1% | 1.1% | 0.33% | 0.13% |
| Nov 2025 | 97.1% | 1.7% | 0.81% | 0.28% | 0.1% |
| Dec 2025 | 97% | 1.7% | 0.84% | 0.28% | 0.13% |
| Jan 2026 | 97.2% | 1.7% | 0.69% | 0.28% | 0.1% |
| Feb 2026 | 97.1% | 1.7% | 0.74% | 0.28% | 0.08% |
| Mar 2026 | 97.5% | 1.4% | 0.75% | 0.28% | 0.09% |
| Apr 2026 | 97.4% | 1.4% | 0.74% | 0.28% | 0.1% |
| May 2026 | 97.5% | 1.4% | 0.69% | 0.23% | 0.1% |
| Jun 2026 | 98.1% | 1.2% | 0.5% | 0.15% | 0.07% |
| Jul 2026 | 97.7% | 1.4% | 0.58% | 0.18% | 0.09% |
| Aug 2026 | 97.7% | 1.4% | 0.58% | 0.18% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Google Tag Manager and Tealium comparison changed over the last 12 months?
3 findings
- Google Tag Manager was ahead of Tealium in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Tag Manager’s estimated Share of Search among tag management platforms worldwide moved from 96.4% to 97.7%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Tealium’s estimated Share of Search among tag management platforms worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for tag management platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Tealium worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Tag Manager’s and Tealium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Tag Manager
1 branded search term
- google tag manager
Tealium
1 branded search term
- tealium
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.