Brandwave

How popular isTealium in search?

In August 2026, there were an estimated 8.1K branded searches for Tealium worldwide which is down 33.1% over the last 11 months. Tealium holds 1.4% estimated Share of Search among tag management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Tag Manager97.7%
  2. Tealium1.4%
  3. Twilio Segment0.58%
  4. Adobe Launch0.18%
  5. Ensighten0.07%
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Where does Tealium compete?

Tealium is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tag management platforms2nd of 51.4%Shown below
Customer data platforms3rd of 713.1%Show ranking

Which tag management platforms compete with Tealium?

Tealium against tag management platforms worldwide, by month

Share of Search by month for Google Tag Manager, Tealium. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Tag ManagerTealiumTwilio SegmentAdobe LaunchEnsighten
Oct 202596.4%2.1%1.1%0.33%0.13%
Nov 202597.1%1.7%0.81%0.28%0.1%
Dec 202597%1.7%0.84%0.28%0.13%
Jan 202697.2%1.7%0.69%0.28%0.1%
Feb 202697.1%1.7%0.74%0.28%0.08%
Mar 202697.5%1.4%0.75%0.28%0.09%
Apr 202697.4%1.4%0.74%0.28%0.1%
May 202697.5%1.4%0.69%0.23%0.1%
Jun 202698.1%1.2%0.5%0.15%0.07%
Jul 202697.7%1.4%0.58%0.18%0.09%
Aug 202697.7%1.4%0.58%0.18%0.07%
Sep 2026—————

  1. 1.Google Tag Manager

    97.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tealium

    1.4%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Twilio Segment

    0.58%

    Held 3rd. 3.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adobe Launch

    0.18%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ensighten

    0.07%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Tealium and its closest rivals

How has branded search demand for Tealium changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tealium worldwide fell from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Tealium’s estimated Share of Search among tag management platforms worldwide decreased from 2.1% to 1.4%.

How did search popularity change for tag management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Adobe Launch worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  2. Estimated monthly branded searches for Ensighten worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.

  3. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

  4. Estimated monthly branded searches for Tealium worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How is Tealium measured?

Brandwave collects information about searches that people make online using Tealium’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tealium

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How the Brand Demand Index is measured

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