Lytics vs Twilio Segment:Which is more popular by branded search?
In August 2026, Lytics had more branded searches than Twilio Segment among customer data platforms worldwide. Lytics was estimated to have 14.8K branded searches compared to Twilio Segment’s 3.3K, and held a 23.9% Share of Search versus Twilio Segment’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lytics or Twilio Segment?
Compare the platforms that unify customer data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lytics, Twilio Segment. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | Lytics | Tealium | RudderStack | Twilio Segment | mParticle | Blueshift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 35.8% | 13.1% | 8.9% | 6.5% | 4.8% | 0.11% |
| Nov 2025 | 30.6% | 35.1% | 12.8% | 10.7% | 6% | 4.8% | 0.08% |
| Dec 2025 | 32.5% | 37.4% | 11.2% | 9.3% | 5.4% | 4.1% | 0.1% |
| Jan 2026 | 35.7% | 33.3% | 12.2% | 10.2% | 4.8% | 3.7% | 0.09% |
| Feb 2026 | 36.5% | 33.8% | 12.3% | 8.4% | 5.2% | 3.7% | 0.09% |
| Mar 2026 | 35.4% | 32.7% | 11.9% | 10% | 6.3% | 3.6% | 0.13% |
| Apr 2026 | 39% | 36.6% | 9% | 7.5% | 4.6% | 3.3% | 0.06% |
| May 2026 | 41.9% | 32.2% | 9.6% | 8% | 4.6% | 3.5% | 0.08% |
| Jun 2026 | 44.9% | 22.9% | 12.6% | 10.4% | 5.3% | 3.8% | 0.11% |
| Jul 2026 | 46.7% | 19.7% | 13.2% | 10.9% | 5.4% | 4% | 0.08% |
| Aug 2026 | 45.7% | 23.9% | 13.1% | 8.9% | 5.3% | 3.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lytics and Twilio Segment comparison changed over the last 12 months?
3 findings
- Lytics was ahead of Twilio Segment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lytics’ estimated Share of Search among customer data platforms worldwide moved from 35.8% to 23.9%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide moved from 6.5% to 5.3%, and its estimated monthly branded searches moved from 6K to 3.3K.
How did search popularity change for customer data platforms worldwide in August 2026?
2 changes
In August 2026, Lytics gained estimated Share of Search among customer data platforms worldwide, from 19.7% to 23.9%.
Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lytics’ and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lytics
1 branded search term
- lytics
Twilio Segment
2 branded search terms
- segment cdp
- twilio segment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.