Brandwave

How popular isLytics in search?

In August 2026, there were an estimated 14.8K branded searches for Lytics worldwide which is down 55.3% over the last 11 months. Lytics holds 23.9% estimated Share of Search among customer data platforms worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch45.7%
  2. Lytics23.9%
  3. Tealium13.1%
  4. RudderStack8.9%
  5. Twilio Segment5.3%
  6. mParticle3.1%
  7. Blueshift0.05%
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Which customer data platforms compete with Lytics?

Lytics against customer data platforms worldwide, by month

Share of Search by month for Hightouch, Lytics, Tealium, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchLyticsTealiumRudderStackTwilio SegmentmParticleBlueshift
Oct 202530.8%35.8%13.1%8.9%6.5%4.8%0.11%
Nov 202530.6%35.1%12.8%10.7%6%4.8%0.08%
Dec 202532.5%37.4%11.2%9.3%5.4%4.1%0.1%
Jan 202635.7%33.3%12.2%10.2%4.8%3.7%0.09%
Feb 202636.5%33.8%12.3%8.4%5.2%3.7%0.09%
Mar 202635.4%32.7%11.9%10%6.3%3.6%0.13%
Apr 202639%36.6%9%7.5%4.6%3.3%0.06%
May 202641.9%32.2%9.6%8%4.6%3.5%0.08%
Jun 202644.9%22.9%12.6%10.4%5.3%3.8%0.11%
Jul 202646.7%19.7%13.2%10.9%5.4%4%0.08%
Aug 202645.7%23.9%13.1%8.9%5.3%3.1%0.05%
Sep 2026———————

  1. 1.Hightouch

    45.7%

    Held 1st. 28.3K estimated branded searches, -0.98% vs prior month. Share -1 points.

  2. 2.Lytics

    23.9%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  3. 3.Tealium

    13.1%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.RudderStack

    8.9%

    Held 4th. 5.5K estimated branded searches, -18% vs prior month. Share -2.1 points.

  5. 5.Twilio Segment

    5.3%

    Held 5th. 3.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.mParticle

    3.1%

    Held 6th. 1.9K estimated branded searches, -20.1% vs prior month. Share -0.8 points.

  7. 7.Blueshift

    0.05%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

Compare search popularity between Lytics and its closest rivals

How has branded search demand for Lytics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lytics worldwide fell from 33.1K to 14.8K.
  • Across the 11 months ending August 2026, Lytics’ estimated Share of Search among customer data platforms worldwide decreased from 35.8% to 23.9%.
  • Across the 11 months ending August 2026, Lytics’ estimated Share of Search among customer data platforms worldwide peaked at 37.4% in December 2025 and was lowest at 19.7% in July 2026.
  • Across the 11 months ending August 2026, Lytics fell from 1st to 2nd among customer data platforms worldwide.

How did search popularity change for customer data platforms worldwide in August 2026?

  1. In August 2026, Lytics gained estimated Share of Search among customer data platforms worldwide, from 19.7% to 23.9%.

  2. In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 10.9% to 8.9%.

  3. In August 2026, Hightouch lost estimated Share of Search among customer data platforms worldwide, from 46.7% to 45.7%.

  4. In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 4% to 3.1%.

  5. Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.

  6. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

How is Lytics measured?

Brandwave collects information about searches that people make online using Lytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lytics

Do you work for Lytics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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