Brandwave

How popular isRudderStack in search?

In August 2026, there were an estimated 5.5K branded searches for RudderStack worldwide which is down 33.3% over the last 11 months. RudderStack holds 15.6% estimated Share of Search among reverse ETL platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch80.4%
  2. RudderStack15.6%
  3. Polytomic2%
  4. Syncari1.4%
  5. Omnata0.6%
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Which reverse ETL platforms compete with RudderStack?

RudderStack against reverse ETL platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Polytomic. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackPolytomicSyncariOmnata
Oct 202573.6%21.3%2.6%1.9%0.67%
Nov 202570.1%24.4%2.6%2.1%0.77%
Dec 202573.7%21.1%2.8%1.8%0.66%
Jan 202674%21.1%2.5%1.8%0.54%
Feb 202677.1%17.7%2.6%1.9%0.68%
Mar 202673.8%20.9%2.2%2.5%0.65%
Apr 202680.1%15.4%2%2%0.59%
May 202680.3%15.4%2%1.6%0.59%
Jun 202677.8%18.1%1.9%1.6%0.56%
Jul 202677.8%18.3%1.6%1.6%0.71%
Aug 202680.4%15.6%2%1.4%0.6%
Sep 2026—————

  1. 1.Hightouch

    80.4%

    Held 1st. 28.3K estimated branded searches, -0.98% vs prior month. Share +2.6 points.

  2. 2.RudderStack

    15.6%

    Held 2nd. 5.5K estimated branded searches, -18% vs prior month. Share -2.6 points.

  3. 3.Polytomic

    2%

    Held 3rd. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  4. 4.Syncari

    1.4%

    Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  5. 5.Omnata

    0.6%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare search popularity between RudderStack and its closest rivals

How has branded search demand for RudderStack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RudderStack worldwide fell from 8.3K to 5.5K.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide decreased from 21.3% to 15.6%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide peaked at 24.4% in November 2025 and was lowest at 15.4% in April 2026.

How did search popularity change for reverse ETL platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.

  2. In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

Where does RudderStack compete?

RudderStack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Customer data platforms4th of 78.9%Show ranking
Reverse ETL platforms2nd of 515.6%Shown above

How is RudderStack measured?

Brandwave collects information about searches that people make online using RudderStack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rudderstack
  • rudderstack cdp
  • rudderstack com
  • rudderstack reverse etl

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How the Brand Demand Index is measured

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