Brandwave

Airbyte vs RudderStack:Which is more popular?

In September 2026, Airbyte had more branded searches than RudderStack among reverse ETL platforms worldwide. Airbyte had about 22,200 branded searches, while RudderStack had 5,460. Airbyte made up 38.5% of all reverse ETL platform searches we track, and RudderStack accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about reverse ETL platforms, RudderStack appeared in four of the five answers and Airbyte in two. RudderStack was mentioned before Airbyte in four out of five answers.

Among reverse ETL platforms worldwide in September 2026

Who do people search for more?

Airbyte, about 4 searches for every 1 for RudderStack

Airbyte 22.2K searchesRudderStack 5.5K searches

Who does AI mention more?

RudderStack, mentioned in 4 of 5 answers, Airbyte in 2

RudderStack in 4 of 5Airbyte in 2 of 5

Who does AI recommend more?

RudderStack, named ahead of Airbyte in 4 of 5 answers

RudderStack first in 4Airbyte first in 1

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Top reverse ETL platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RudderStack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Airbyte was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RudderStack was listed before Airbyte in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hightouch1st
  2. Polytomic2nd
  3. RudderStack3rd
  4. Airbyte4th
  5. Omnata5th
  6. Syncari–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hightouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Polytomic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RudderStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnata1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Syncari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reverse ETL platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Airbyte or RudderStack more popular in search?

This chart shows how often people search Google for Airbyte and RudderStack by name. Each line represents a brand's share of searches for all six reverse ETL platforms we track, month by month, from English-language searches worldwide.

Airbyte and RudderStack among reverse ETL platforms worldwide, by month

Share of searches by month for Airbyte, RudderStack. The figures are in the table below the chart.

View monthly share of searches table
MonthHightouchAirbyteRudderStackPolytomicSyncariOmnata
Oct 202536%51.1%10.4%1.3%0.91%0.33%
Nov 202535.3%49.6%12.3%1.3%1.1%0.39%
Dec 202539.8%46%11.4%1.5%1%0.36%
Jan 202640.1%45.9%11.4%1.4%1%0.29%
Feb 202641.2%46.6%9.4%1.4%1%0.37%
Mar 202640.2%45.4%11.4%1.2%1.4%0.36%
Apr 202645.7%43%8.7%1.1%1.1%0.34%
May 202649.7%38.2%9.5%1.2%1%0.37%
Jun 202645%42.2%10.4%1.1%0.92%0.33%
Jul 202644.8%42.5%10.5%0.93%0.93%0.41%
Aug 202649.3%38.7%9.5%1.3%0.84%0.37%
Sep 202649.3%38.5%9.5%1.5%0.83%0.45%

How has the Airbyte and RudderStack comparison changed over the last 12 months?

3 findings
  • Airbyte was ahead of RudderStack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among reverse ETL platforms worldwide moved from 51.1% to 38.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, RudderStack’s share of searches among reverse ETL platforms worldwide moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 8.2K to 5.5K.

How did search popularity change for reverse ETL platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Airbyte worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  2. Estimated monthly branded searches for RudderStack worldwide fell 33.6% over 12 measured months, from 8.2K to 5.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Airbyte’s and RudderStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbyte

1 branded search term

  • airbyte

RudderStack

3 branded search terms

  • rudderstack
  • rudderstack cdp
  • rudderstack reverse etl

How the Brand Demand Index is measured

Other head-to-heads among reverse ETL platforms

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