Airbyte vs Hightouch:Which is more popular?
In September 2026, Hightouch had more branded searches than Airbyte among reverse ETL platforms worldwide. Hightouch had about 28,500 branded searches, while Airbyte had 22,200. Hightouch made up 49.3% of all reverse ETL platform searches we track, and Airbyte accounted for 38.5%. When we asked ChatGPT and Google AI Overviews about reverse ETL platforms, Hightouch appeared in all five answers and Airbyte in two. Hightouch was mentioned before Airbyte in every answer.
Who do people search for more?
Hightouch, about 28% more searches than Airbyte
Who does AI mention more?
Hightouch, mentioned in every answer we collected
Who does AI recommend more?
Hightouch, named ahead of Airbyte in every answer
Follow Airbyte vs Hightouch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top reverse ETL platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hightouch appeared in all five answers. Airbyte was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch was listed before Airbyte in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hightouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Polytomic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RudderStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airbyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omnata1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Syncari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reverse ETL platforms
5 answers
Asked ChatGPT
“Which reverse ETL platform should I use?”
Asked ChatGPT
“What are the best reverse ETL platforms?”
Asked ChatGPT
“What's the best reverse ETL platform for warehouse data sync?”
Searched Google, AI Overview
“reverse etl platform”
Searched Google, AI Overview
“best reverse etl tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Airbyte or Hightouch more popular in search?
This chart shows how often people search Google for Airbyte and Hightouch by name. Each line represents a brand's share of searches for all six reverse ETL platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Hightouch, Airbyte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hightouch | Airbyte | RudderStack | Polytomic | Syncari | Omnata |
|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 51.1% | 10.4% | 1.3% | 0.91% | 0.33% |
| Nov 2025 | 35.3% | 49.6% | 12.3% | 1.3% | 1.1% | 0.39% |
| Dec 2025 | 39.8% | 46% | 11.4% | 1.5% | 1% | 0.36% |
| Jan 2026 | 40.1% | 45.9% | 11.4% | 1.4% | 1% | 0.29% |
| Feb 2026 | 41.2% | 46.6% | 9.4% | 1.4% | 1% | 0.37% |
| Mar 2026 | 40.2% | 45.4% | 11.4% | 1.2% | 1.4% | 0.36% |
| Apr 2026 | 45.7% | 43% | 8.7% | 1.1% | 1.1% | 0.34% |
| May 2026 | 49.7% | 38.2% | 9.5% | 1.2% | 1% | 0.37% |
| Jun 2026 | 45% | 42.2% | 10.4% | 1.1% | 0.92% | 0.33% |
| Jul 2026 | 44.8% | 42.5% | 10.5% | 0.93% | 0.93% | 0.41% |
| Aug 2026 | 49.3% | 38.7% | 9.5% | 1.3% | 0.84% | 0.37% |
| Sep 2026 | 49.3% | 38.5% | 9.5% | 1.5% | 0.83% | 0.45% |
How has the Airbyte and Hightouch comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hightouch took it in April 2026.
- Across the 12 months ending September 2026, Airbyte’s share of searches among reverse ETL platforms worldwide moved from 51.1% to 38.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Hightouch’s share of searches among reverse ETL platforms worldwide moved from 36% to 49.3%, and its estimated monthly branded searches moved from 28.5K to 28.4K.
How did search popularity change for reverse ETL platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Airbyte worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Airbyte’s and Hightouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among reverse ETL platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.