Hightouch vs RudderStack:Which is more popular by branded search?
In August 2026, Hightouch had more branded searches than RudderStack among reverse ETL platforms worldwide. Hightouch was estimated to have 28.3K branded searches compared to RudderStack’s 5.5K, and held an 80.4% Share of Search versus RudderStack’s 15.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hightouch or RudderStack?
Compare services and tools used to sync warehouse data into business tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hightouch, RudderStack. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | RudderStack | Polytomic | Syncari | Omnata |
|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 21.3% | 2.6% | 1.9% | 0.67% |
| Nov 2025 | 70.1% | 24.4% | 2.6% | 2.1% | 0.77% |
| Dec 2025 | 73.7% | 21.1% | 2.8% | 1.8% | 0.66% |
| Jan 2026 | 74% | 21.1% | 2.5% | 1.8% | 0.54% |
| Feb 2026 | 77.1% | 17.7% | 2.6% | 1.9% | 0.68% |
| Mar 2026 | 73.8% | 20.9% | 2.2% | 2.5% | 0.65% |
| Apr 2026 | 80.1% | 15.4% | 2% | 2% | 0.59% |
| May 2026 | 80.3% | 15.4% | 2% | 1.6% | 0.59% |
| Jun 2026 | 77.8% | 18.1% | 1.9% | 1.6% | 0.56% |
| Jul 2026 | 77.8% | 18.3% | 1.6% | 1.6% | 0.71% |
| Aug 2026 | 80.4% | 15.6% | 2% | 1.4% | 0.6% |
| Sep 2026 | — | — | — | — | — |
How has the Hightouch and RudderStack comparison changed over the last 12 months?
3 findings
- Hightouch was ahead of RudderStack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide moved from 73.6% to 80.4%, and its estimated monthly branded searches moved from 28.5K to 28.3K.
- Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide moved from 21.3% to 15.6%, and its estimated monthly branded searches moved from 8.3K to 5.5K.
How did search popularity change for reverse ETL platforms worldwide in August 2026?
2 changes
In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.
In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hightouch’s and RudderStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hightouch
8 branded search terms
- hightouch
- hightouch app
- hightouch cdp
- hightouch com
- hightouch composable cdp
- hightouch reverse etl
- hightouch software
- reverse etl hightouch
RudderStack
4 branded search terms
- rudderstack
- rudderstack cdp
- rudderstack com
- rudderstack reverse etl
Put your own brand in this comparison
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