Brandwave

How popular isRudderStack in search?

In August 2026, there were an estimated 5.5K branded searches for RudderStack worldwide which is down 33.3% over the last 11 months. RudderStack holds 14.1% estimated Share of Search among customer data platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch72.5%
  2. RudderStack14.1%
  3. Twilio Segment8.4%
  4. mParticle5%
  5. Blueshift0.08%
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Which customer data platforms compete with RudderStack?

RudderStack against customer data platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackTwilio SegmentmParticleBlueshift
Oct 202560.2%17.4%12.7%9.4%0.21%
Nov 202558.7%20.5%11.4%9.2%0.15%
Dec 202563.3%18.1%10.5%8%0.19%
Jan 202665.6%18.7%8.8%6.8%0.16%
Feb 202667.7%15.6%9.7%6.9%0.16%
Mar 202663.9%18.1%11.3%6.5%0.24%
Apr 202671.6%13.7%8.5%6%0.1%
May 202672.1%13.8%8%6%0.14%
Jun 202669.6%16.2%8.2%5.9%0.17%
Jul 202669.6%16.3%8%5.9%0.12%
Aug 202672.5%14.1%8.4%5%0.08%
Sep 2026—————

  1. 1.Hightouch

    72.5%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.8 points

  2. 2.RudderStack

    14.1%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.3 points

  3. 3.Twilio Segment

    8.4%

    held 3rd · 3.3K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.mParticle

    5%

    held 4th · 1.9K estimated branded searches · -20.1% vs prior month · -0.9 points

  5. 5.Blueshift

    0.08%

    held 5th · 30 estimated branded searches · -40% vs prior month · 0 points

Compare search popularity between RudderStack and its closest rivals

How has branded search demand for RudderStack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RudderStack worldwide fell from 8.3K to 5.5K.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide decreased from 17.4% to 14.1%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide peaked at 20.5% in November 2025 and was lowest at 13.7% in April 2026.

How did search popularity change for customer data platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%.

  2. In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%.

  3. In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.

  4. Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.

  5. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

Which reverse ETL platforms compete with RudderStack?

RudderStack against reverse ETL platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Polytomic. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackPolytomicSyncariOmnata
Oct 202573.6%21.3%2.6%1.9%0.67%
Nov 202570.1%24.4%2.6%2.1%0.77%
Dec 202573.7%21.1%2.8%1.8%0.66%
Jan 202674%21.1%2.5%1.8%0.54%
Feb 202677.1%17.7%2.6%1.9%0.68%
Mar 202673.8%20.9%2.2%2.5%0.65%
Apr 202680.1%15.4%2%2%0.59%
May 202680.3%15.4%2%1.6%0.59%
Jun 202677.8%18.1%1.9%1.6%0.56%
Jul 202677.8%18.3%1.6%1.6%0.71%
Aug 202680.4%15.6%2%1.4%0.6%
Sep 2026—————

  1. 1.Hightouch

    80.4%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.6 points

  2. 2.RudderStack

    15.6%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.6 points

  3. 3.Polytomic

    2%

    held 3rd · 720 estimated branded searches · +22% vs prior month · +0.4 points

  4. 4.Syncari

    1.4%

    held 4th · 480 estimated branded searches · -18.6% vs prior month · -0.2 points

  5. 5.Omnata

    0.6%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between RudderStack and its closest rivals

How has branded search demand for RudderStack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide decreased from 21.3% to 15.6%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide peaked at 24.4% in November 2025 and was lowest at 15.4% in April 2026.

How did search popularity change for reverse ETL platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.

  2. In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How is RudderStack measured?

Brandwave collects information about searches that people make online using RudderStack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rudderstack
  • rudderstack cdp
  • rudderstack com
  • rudderstack reverse etl

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