Brandwave

How popular isAirbyte?

In September 2026, people searched for Airbyte by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 38.5% of all global reverse ETL platform searches, placing Airbyte second out of six platforms. When we asked both ChatGPT and Google AI Overviews about reverse ETL platforms, Airbyte appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Airbyte is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. HightouchShare of searches 49.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AirbyteShare of searches 38.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RudderStackShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PolytomicShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SyncariShare of searches 0.83%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top reverse ETL platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airbyte is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hightouch1st
  2. Polytomic2nd
  3. RudderStack3rd
  4. Airbyte4th
  5. Omnata5th
  6. Syncari–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hightouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Polytomic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RudderStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbyte2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnata1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Syncari0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reverse ETL platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which reverse ETL platforms compete with Airbyte?

Airbyte against reverse ETL platforms worldwide, by month

Share of searches by month for Hightouch, Airbyte, RudderStack. The figures are in the table below the chart.

View monthly share of searches table
MonthHightouchAirbyteRudderStackPolytomicSyncariOmnata
Oct 202536%51.1%10.4%1.3%0.91%0.33%
Nov 202535.3%49.6%12.3%1.3%1.1%0.39%
Dec 202539.8%46%11.4%1.5%1%0.36%
Jan 202640.1%45.9%11.4%1.4%1%0.29%
Feb 202641.2%46.6%9.4%1.4%1%0.37%
Mar 202640.2%45.4%11.4%1.2%1.4%0.36%
Apr 202645.7%43%8.7%1.1%1.1%0.34%
May 202649.7%38.2%9.5%1.2%1%0.37%
Jun 202645%42.2%10.4%1.1%0.92%0.33%
Jul 202644.8%42.5%10.5%0.93%0.93%0.41%
Aug 202649.3%38.7%9.5%1.3%0.84%0.37%
Sep 202649.3%38.5%9.5%1.5%0.83%0.45%

  1. 1.Hightouch

    49.3%

    Held 1st. 28.4K estimated branded searches, +0.57% vs prior month. Share 0 points.

  2. 2.Airbyte

    38.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.RudderStack

    9.5%

    Held 3rd. 5.5K estimated branded searches, -0.18% vs prior month. Share -0.1 points.

  4. 4.Polytomic

    1.5%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Syncari

    0.83%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omnata

    0.45%

    Held 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

Compare popularity between Airbyte and its closest rivals

Every comparison with Airbyte

29 comparisons

How has branded search demand for Airbyte changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Airbyte worldwide fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among reverse ETL platforms worldwide decreased from 51.1% to 38.5%.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among reverse ETL platforms worldwide peaked at 51.1% in October 2025 and was lowest at 38.2% in May 2026.
  • Across the 12 months ending September 2026, Airbyte fell from 1st to 2nd among reverse ETL platforms worldwide.

How did search popularity change for reverse ETL platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Airbyte worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  2. Estimated monthly branded searches for RudderStack worldwide fell 33.6% over 12 measured months, from 8.2K to 5.5K in September 2026.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Airbyte’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Airbyte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airbyte

Do you work for Airbyte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Airbyte compete?

Airbyte is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data integration and ETL tools9th of 141.6%Show ranking
ETL tools4th of 93.2%Show ranking
Marketing data integration platforms4th of 813.3%Show ranking
Data pipeline platforms2nd of 720.6%Show ranking
Change data capture platforms2nd of 523.1%Show ranking
Reverse ETL platforms2nd of 638.5%Shown above
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