Brandwave

Airbyte vs Matillion:Which is more popular?

In September 2026, Airbyte had more branded searches than Matillion among data pipeline platforms worldwide. Airbyte had about 22,200 branded searches, while Matillion had 8,100. Airbyte made up 20.6% of all data pipeline platform searches we track, and Matillion accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about data pipeline platforms, Airbyte appeared in four of the five answers and Matillion in two. Airbyte was mentioned before Matillion in every answer.

Among data pipeline platforms worldwide in September 2026

Who do people search for more?

Airbyte, about 3 searches for every 1 for Matillion

Airbyte 22.2K searchesMatillion 8.1K searches

Who does AI mention more?

Airbyte, mentioned in 4 of 5 answers, Matillion in 2

Airbyte in 4 of 5Matillion in 2 of 5

Who does AI recommend more?

Airbyte, named ahead of Matillion in every answer

Airbyte first in 4Matillion never first

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Top data pipeline platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Matillion was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Airbyte was listed before Matillion in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Airbyte2nd
  3. Dagster3rd
  4. Fivetran4th
  5. Matillion5th
  6. dbt6th
  7. Prefect7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fivetran3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prefect1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data pipeline platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Airbyte or Matillion more popular in search?

This chart shows how often people search Google for Airbyte and Matillion by name. Each line represents a brand's share of searches for all seven data pipeline platforms we track, month by month, from English-language searches worldwide.

Airbyte and Matillion among data pipeline platforms worldwide, by month

Share of searches by month for Airbyte, Matillion. The figures are in the table below the chart.

View monthly share of searches table
MonthFivetranAirbyteDagsterMatilliondbtPrefectAirflow
Oct 202543.8%24%16.1%7.2%5.9%1.7%1.4%
Nov 202538.2%25.6%17.1%9.3%6.3%1.9%1.6%
Dec 202536.7%24.5%20.1%7.3%7.3%2.2%1.8%
Jan 202638%25.4%17%9.3%6.2%2.2%1.8%
Feb 202638.8%25.9%17.4%7.8%6.3%1.9%1.9%
Mar 202635.9%24%19.7%8.8%7.2%1.7%2.6%
Apr 202638.8%26%17.4%7.8%6.4%1.9%1.8%
May 202641.5%22.7%18.6%6.8%6.8%2%1.7%
Jun 202640.5%22.2%18.2%8.1%8.1%1.6%1.4%
Jul 202636.4%24.3%19.9%7.3%8.9%1.7%1.5%
Aug 202640.3%22.1%18%8.1%8.1%1.6%1.9%
Sep 202646%20.6%16.8%7.5%6.1%1.5%1.5%

How has the Airbyte and Matillion comparison changed over the last 12 months?

3 findings
  • Airbyte was ahead of Matillion in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among data pipeline platforms worldwide moved from 24% to 20.6%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Matillion’s share of searches among data pipeline platforms worldwide moved from 7.2% to 7.5%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for data pipeline platforms worldwide in September 2026?

2 changes
  1. In September 2026, Airbyte lost share of searches among data pipeline platforms worldwide, from 22.1% to 20.6%.

  2. In September 2026, Matillion lost share of searches among data pipeline platforms worldwide, from 8.1% to 7.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Airbyte’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbyte

1 branded search term

  • airbyte

Matillion

1 branded search term

  • matillion

How the Brand Demand Index is measured

Other head-to-heads among data pipeline platforms

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