Google Analytics vs Matomo:Which is more popular by branded search?
In August 2026, Google Analytics had more branded searches than Matomo among website analytics platforms worldwide. Google Analytics was estimated to have 2.2M branded searches compared to Matomo’s 27.1K, and held a 95.1% Share of Search versus Matomo’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Analytics or Matomo?
Compare the platforms used to measure website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Analytics, Matomo. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Fathom | Matomo | Plausible | Umami |
|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.28% |
| Nov 2025 | 93.5% | 3.8% | 2.1% | 0.41% | 0.28% |
| Dec 2025 | 95% | 2.6% | 1.7% | 0.34% | 0.34% |
| Jan 2026 | 93.3% | 3.9% | 2.1% | 0.41% | 0.34% |
| Feb 2026 | 94% | 3.8% | 1.4% | 0.42% | 0.34% |
| Mar 2026 | 94.5% | 3.6% | 1.1% | 0.42% | 0.34% |
| Apr 2026 | 94.4% | 3.7% | 1.1% | 0.42% | 0.34% |
| May 2026 | 95.6% | 3% | 0.77% | 0.42% | 0.28% |
| Jun 2026 | 93.8% | 3.7% | 1.7% | 0.51% | 0.34% |
| Jul 2026 | 94.5% | 3.5% | 1.1% | 0.42% | 0.42% |
| Aug 2026 | 95.1% | 3.1% | 1.2% | 0.34% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Google Analytics and Matomo comparison changed over the last 12 months?
3 findings
- Google Analytics was ahead of Matomo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among website analytics platforms worldwide moved from 93.5% to 95.1%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among website analytics platforms worldwide moved from 2.1% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for website analytics platforms worldwide in August 2026?
2 changes
In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%.
Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Analytics’ and Matomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Analytics
1 branded search term
- google analytics
Matomo
1 branded search term
- matomo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.