Google Cloud Identity vs Microsoft Entra:Which is more popular?

Name: Google Cloud Identity vs Microsoft Entra: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Microsoft Entra had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Google Cloud Identity had 3,600. Microsoft Entra made up 7.2% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about single sign-on platforms, Microsoft Entra appeared in all five answers and Google Cloud Identity in two. Microsoft Entra was mentioned before Google Cloud Identity in every answer.

Among single sign-on platforms worldwide in September 2026

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Top single sign-on platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra was listed before Google Cloud Identity in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Okta	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft Entra	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
JumpCloud	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ping Identity	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Google Cloud Identity	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OneLogin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Auth0	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about single sign-on platforms

5 answers

Asked ChatGPT
“Which single sign-on platform should I use?”
Asked ChatGPT
“What are the best single sign-on platforms?”
Asked ChatGPT
“What's the best single sign-on platform for a small IT team?”
1. 1Microsoft Entra
2. 2JumpCloud
3. 3Okta
Searched Google, AI Overview
“single sign-on platforms”
1. 1Okta
2. 2Microsoft Entra
3. 3Ping Identity
4. 4JumpCloud
5. 5Auth0
Searched Google, AI Overview
“sso software”

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Cloud Identity or Microsoft Entra more popular in search?

This chart shows how often people search Google for Google Cloud Identity and Microsoft Entra by name. Each line represents a brand's share of searches for all seven single sign-on platforms we track, month by month, from English-language searches worldwide.

Google Cloud Identity and Microsoft Entra among single sign-on platforms worldwide, by month

Month	Okta	OneLogin	Auth0	Microsoft Entra	JumpCloud	Google Cloud Identity	Ping Identity
Oct 2025	64.3%	15.8%	8.6%	5.8%	4.7%	0.42%	0.34%
Nov 2025	67.6%	13.6%	9.1%	5%	4.1%	0.36%	0.29%
Dec 2025	69.4%	13.9%	7.6%	4.2%	4.2%	0.37%	0.3%
Jan 2026	66.9%	13.4%	9%	4.9%	4.9%	0.44%	0.36%
Feb 2026	68.7%	11.2%	9.2%	5.1%	5.1%	0.37%	0.3%
Mar 2026	71.2%	11.7%	7.8%	4.3%	4.3%	0.38%	0.31%
Apr 2026	67%	13.4%	9%	4.9%	4.9%	0.44%	0.29%
May 2026	69.9%	11.4%	7.7%	5.1%	5.1%	0.46%	0.3%
Jun 2026	69.1%	11.3%	7.6%	5.1%	6.2%	0.45%	0.3%
Jul 2026	68.3%	11.2%	7.5%	6.1%	6.1%	0.45%	0.29%
Aug 2026	66.6%	13.4%	7.3%	6%	6%	0.44%	0.36%
Sep 2026	65.7%	13.2%	7.2%	7.2%	5.9%	0.35%	0.35%

How has the Google Cloud Identity and Microsoft Entra comparison changed over the last 12 months?

3 findings

Microsoft Entra was ahead of Google Cloud Identity in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
Across the 12 months ending September 2026, Microsoft Entra’s share of searches among single sign-on platforms worldwide moved from 5.8% to 7.2%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for single sign-on platforms worldwide in September 2026?

2 changes

In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches.
Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Cloud Identity’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.