Brandwave

Firebase Authentication vs WorkOS:Which is more popular?

In September 2026, WorkOS had more branded searches than Firebase Authentication among authentication platforms worldwide. WorkOS had about 49,800 branded searches, while Firebase Authentication had 10,000. WorkOS made up 1.5% of all authentication platform searches we track, and Firebase Authentication accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Firebase Authentication appeared in two of the five answers and WorkOS in one. Firebase Authentication and WorkOS were each mentioned first in one of the two answers that named either.

Among authentication platforms worldwide in September 2026

Who do people search for more?

WorkOS, about 5 searches for every 1 for Firebase Authentication

WorkOS 49.8K searchesFirebase Authentication 10K searches

Who does AI mention more?

Firebase Authentication, mentioned in 2 of 5 answers, WorkOS in 1

Firebase Authentication in 2 of 5WorkOS in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Firebase Authentication first in 1WorkOS first in 1

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firebase Authentication was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WorkOS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firebase Authentication and WorkOS were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clerk1st
  2. Auth02nd
  3. Supabase3rd
  4. Firebase Authentication4th
  5. WorkOS5th
  6. Amazon Cognito5th
  7. Better Auth7th
  8. Stytch8th
  9. Okta–
  10. Keycloak–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auth04 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase Authentication2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keycloak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Firebase Authentication or WorkOS more popular in search?

This chart shows how often people search Google for Firebase Authentication and WorkOS by name. Each line represents a brand's share of searches for all 11 authentication platforms we track, month by month, from English-language searches worldwide.

Firebase Authentication and WorkOS among authentication platforms worldwide, by month

Share of searches by month for WorkOS, Firebase Authentication. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseOktaKeycloakAuth0WorkOSBetter AuthStytchAmazon CognitoFirebase AuthenticationClerkFrontegg
Oct 202542.5%34.7%8.5%4.7%1.4%3.1%1.4%1.7%1.2%0.63%0.15%
Nov 202548%32.3%6.5%4.4%1.3%2.9%1.3%1.5%1.1%0.58%0.14%
Dec 202548.8%32.8%6.6%3.6%1.3%3%1.1%1.2%0.9%0.59%0.12%
Jan 202652.9%29.2%5.9%3.9%1.5%2.6%1.2%1.3%0.8%0.64%0.1%
Feb 202653.3%29.4%5.9%4%1.5%2.2%1.2%1.1%0.66%0.65%0.11%
Mar 202659%26.5%5.3%2.9%1.3%1.9%0.88%0.98%0.48%0.58%0.08%
Apr 202663%23.2%4.6%3.1%1.4%1.7%0.94%0.85%0.63%0.51%0.08%
May 202663.5%23.4%4.7%2.6%1.4%1.7%0.78%0.86%0.52%0.51%0.07%
Jun 202663.6%23.4%4.7%2.6%1.4%1.4%0.95%0.86%0.52%0.52%0.07%
Jul 202663.6%23.4%4.7%2.6%1.4%1.7%0.95%0.74%0.43%0.42%0.08%
Aug 202663.8%23.5%4.7%2.6%1.4%1.4%0.95%0.75%0.35%0.42%0.07%
Sep 202668.2%20.5%4.1%2.3%1.5%1.2%0.83%0.75%0.3%0.3%0.05%

How has the Firebase Authentication and WorkOS comparison changed over the last 12 months?

3 findings

How did search popularity change for authentication platforms worldwide in September 2026?

2 changes

  1. In September 2026, Firebase Authentication rose from 10th to 9th among authentication platforms worldwide.

  2. Estimated monthly branded searches for WorkOS worldwide rose 80.7% over 12 measured months, from 27.6K to 49.8K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Firebase Authentication’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firebase Authentication

3 branded search terms

  • firebase auth
  • firebase authentication
  • firebaseauth

WorkOS

3 branded search terms

  • workos
  • workos app
  • workos authentication

How the Brand Demand Index is measured

Other head-to-heads among authentication platforms

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