Brandwave

How popular isOneLogin in search?

In August 2026, there were an estimated 135K branded searches for OneLogin worldwide which is down 18.2% over the last 11 months. OneLogin holds 10.7% estimated Share of Search among identity provider platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta54.3%
  2. Microsoft Entra21.7%
  3. OneLogin10.7%
  4. Auth06%
  5. JumpCloud4.8%
  6. Ping Identity2.5%
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Where does OneLogin compete?

OneLogin is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Identity provider platforms3rd of 610.7%Shown below
Single sign-on platforms3rd of 511%Show ranking

Which identity provider platforms compete with OneLogin?

OneLogin against identity provider platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraOneLoginAuth0JumpCloudPing Identity
Oct 202552%19.9%12.5%8.4%3.8%3.4%
Nov 202555.6%19.6%11%7.5%3.3%2.9%
Dec 202555.8%21.3%11%6.1%3.3%2.5%
Jan 202654%21.3%10.6%7.2%3.9%2.9%
Feb 202655.7%21.3%9%7.5%4.1%2.5%
Mar 202658.1%20.3%9.3%6.3%3.4%2.5%
Apr 202654.4%20.8%10.7%7.3%4%2.9%
May 202656.6%21.6%9.1%6.2%4.1%2.5%
Jun 202655.1%22.6%8.9%6%4.9%2.4%
Jul 202654.9%23%8.8%6%4.9%2.4%
Aug 202654.3%21.7%10.7%6%4.8%2.5%
Sep 2026——————

  1. 1.Okta

    54.3%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.

  2. 2.Microsoft Entra

    21.7%

    Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.

  3. 3.OneLogin

    10.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.9 points.

  4. 4.Auth0

    6%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.

  5. 5.JumpCloud

    4.8%

    Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.

  6. 6.Ping Identity

    2.5%

    Held 6th. 30.9K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare search popularity between OneLogin and its closest rivals

How has branded search demand for OneLogin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OneLogin worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among identity provider platforms worldwide decreased from 12.5% to 10.7%.
  • Across the 11 months ending August 2026, OneLogin’s estimated Share of Search among identity provider platforms worldwide peaked at 12.5% in October 2025 and was lowest at 8.8% in July 2026.

How did search popularity change for identity provider platforms worldwide in August 2026?

  1. In August 2026, OneLogin gained estimated Share of Search among identity provider platforms worldwide, from 8.8% to 10.7%.

  2. In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.

  3. In August 2026, Okta lost estimated Share of Search among identity provider platforms worldwide, from 54.9% to 54.3%.

  4. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  5. Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

  6. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

How is OneLogin measured?

Brandwave collects information about searches that people make online using OneLogin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • onelogin

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How the Brand Demand Index is measured

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