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AWS Secrets Manager vs Google Cloud Secret Manager:Which is more popular?

In September 2026, AWS Secrets Manager had more branded searches than Google Cloud Secret Manager among secrets management platforms worldwide. AWS Secrets Manager had about 14,800 branded searches, while Google Cloud Secret Manager had 1,900. AWS Secrets Manager made up 1.2% of all secrets management platform searches we track, and Google Cloud Secret Manager accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about secrets management platforms, AWS Secrets Manager appeared in all five answers and Google Cloud Secret Manager in two. AWS Secrets Manager was mentioned before Google Cloud Secret Manager in every answer.

Among secrets management platforms worldwide in September 2026

Who do people search for more?

AWS Secrets Manager, about 8 searches for every 1 for Google Cloud Secret Manager

AWS Secrets Manager 14.8K searchesGoogle Cloud Secret Manager 1.9K searches

Who does AI mention more?

AWS Secrets Manager, mentioned in every answer we collected

AWS Secrets Manager in 5 of 5Google Cloud Secret Manager in 2 of 5

Who does AI recommend more?

AWS Secrets Manager, named ahead of Google Cloud Secret Manager in every answer

AWS Secrets Manager first in 5Google Cloud Secret Manager never first

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Top secrets management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Secrets Manager appeared in all five answers. Google Cloud Secret Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Secrets Manager was listed before Google Cloud Secret Manager in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vault1st
  2. Infisical2nd
  3. AWS Secrets Manager3rd
  4. 1Password4th
  5. Akeyless5th
  6. Doppler6th
  7. Google Cloud Secret Manager7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about secrets management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AWS Secrets Manager or Google Cloud Secret Manager more popular in search?

This chart shows how often people search Google for AWS Secrets Manager and Google Cloud Secret Manager by name. Each line represents a brand's share of searches for all seven secrets management platforms we track, month by month, from English-language searches worldwide.

AWS Secrets Manager and Google Cloud Secret Manager among secrets management platforms worldwide, by month

Share of searches by month for AWS Secrets Manager, Google Cloud Secret Manager. The figures are in the table below the chart.

View monthly share of searches table
Month1PasswordDopplerVaultInfisicalAWS Secrets ManagerAkeylessGoogle Cloud Secret Manager
Oct 202555.3%36.8%4.2%1.2%1.8%0.29%0.44%
Nov 202559.7%32.5%3.7%1.3%2%0.31%0.47%
Dec 202560%32.8%3.7%1.3%1.6%0.26%0.39%
Jan 202664.4%28.7%3.3%1.4%1.7%0.28%0.23%
Feb 202659.5%32.4%3.7%1.9%1.9%0.31%0.26%
Mar 202659.4%32.4%3.7%1.9%1.9%0.32%0.25%
Apr 202659.4%32.4%3.7%2.4%1.6%0.32%0.21%
May 202659.9%32.7%3%2.4%1.6%0.32%0.17%
Jun 202663.5%28.3%3.5%2.5%1.7%0.34%0.18%
Jul 202634.2%61.5%1.7%1.4%0.91%0.18%0.1%
Aug 202659.9%32.7%3%2.4%1.6%0.26%0.21%
Sep 202664.4%28.7%3.2%2.1%1.2%0.23%0.15%

How has the AWS Secrets Manager and Google Cloud Secret Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for secrets management platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AWS Secrets Manager’s and Google Cloud Secret Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Secrets Manager

1 branded search term

  • aws secrets manager

Google Cloud Secret Manager

1 branded search term

  • google cloud secret manager

How the Brand Demand Index is measured

Other head-to-heads among secrets management platforms

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