Brandwave

Ahrefs vs Frase:Which is more popular?

In September 2026, Ahrefs had more branded searches than Frase among AI SEO tools worldwide. Ahrefs had about 301,000 branded searches, while Frase had 2,490. Ahrefs made up 30.7% of all AI SEO tool searches we track, and Frase accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about AI SEO tools, Frase appeared in four of the five answers and Ahrefs in three. Ahrefs was mentioned before Frase in three out of five answers.

Among AI SEO tools worldwide in September 2026

Who do people search for more?

Ahrefs, about 121 searches for every 1 for Frase

Ahrefs 301K searchesFrase 2.5K searches

Who does AI mention more?

Frase, mentioned in 4 of 5 answers, Ahrefs in 3

Frase in 4 of 5Ahrefs in 3 of 5

Who does AI recommend more?

Ahrefs, named ahead of Frase in 3 of 5 answers

Ahrefs first in 3Frase first in 2

Follow Ahrefs vs Frase and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top AI SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ahrefs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ahrefs was listed before Frase in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Surfer1st
  2. Semrush2nd
  3. Clearscope3rd
  4. Frase4th
  5. Ahrefs5th
  6. MarketMuse6th
  7. Screaming Frog7th
  8. WriterZen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clearscope4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MarketMuse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WriterZen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ahrefs or Frase more popular in search?

This chart shows how often people search Google for Ahrefs and Frase by name. Each line represents a brand's share of searches for all eight AI SEO tools we track, month by month, from English-language searches worldwide.

Ahrefs and Frase among AI SEO tools worldwide, by month

Share of searches by month for Ahrefs, Frase. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsFraseClearscopeMarketMuseWriterZenScreaming FrogSurfer
Oct 202563.9%35%0.16%0.45%0.36%0.12%<0.01%<0.01%
Nov 202568.4%30.6%0.17%0.39%0.32%0.16%<0.01%<0.01%
Dec 202572.3%26.4%0.17%0.41%0.42%0.2%<0.01%<0.01%
Jan 202663.8%34.9%0.22%0.44%0.53%0.15%<0.01%<0.01%
Feb 202664%35%0.22%0.37%0.3%0.12%<0.01%<0.01%
Mar 202668.4%30.6%0.17%0.39%0.32%0.11%<0.01%<0.01%
Apr 202668.5%30.6%0.19%0.32%0.26%0.13%<0.01%<0.01%
May 202664%35%0.37%0.3%0.24%0.12%<0.01%<0.01%
Jun 202668.4%30.6%0.33%0.31%0.2%0.13%<0.01%<0.01%
Jul 202668.5%30.6%0.35%0.26%0.17%0.1%<0.01%<0.01%
Aug 202668.5%30.6%0.28%0.26%0.17%0.1%<0.01%<0.01%
Sep 202668.6%30.7%0.25%0.21%0.17%0.09%<0.01%<0.01%

How has the Ahrefs and Frase comparison changed over the last 12 months?

3 findings
  • Ahrefs was ahead of Frase in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ahrefs’ share of searches among AI SEO tools worldwide moved from 35% to 30.7%, and its estimated monthly branded searches moved from 450K to 301K.
  • Across the 12 months ending September 2026, Frase’s share of searches among AI SEO tools worldwide moved from 0.16% to 0.25%, and its estimated monthly branded searches moved from 2.1K to 2.5K.

How did search popularity change for AI SEO tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Frase worldwide rose 19.1% over 12 measured months, from 2.1K to 2.5K in September 2026.

  2. Estimated monthly branded searches for Ahrefs worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ahrefs’ and Frase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ahrefs

1 branded search term

  • ahrefs

Frase

3 branded search terms

  • frase content optimization
  • frase seo
  • frase.io

How the Brand Demand Index is measured

Other head-to-heads among AI SEO tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free