Brandwave

How popular isFrase in search?

In August 2026, there were an estimated 136K branded searches for Frase worldwide which is down 18.4% over the last 11 months. Frase holds 95.8% estimated Share of Search among AI SEO tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Frase95.8%
  2. Clearscope2%
  3. MarketMuse1.4%
  4. WriterZen0.71%
  5. Surfer0.13%
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Which AI SEO tools compete with Frase?

Frase against AI SEO tools worldwide, by month

Share of Search by month for Frase. The figures are in the table below the chart.

View monthly share of search table
MonthFraseClearscopeMarketMuseWriterZenSurfer
Oct 202592.7%3.4%2.8%0.89%0.16%
Nov 202593.7%2.7%2.4%1.1%0.12%
Dec 202594.2%2.3%2.3%1.1%0.1%
Jan 202691.6%3.2%4%1.1%0.18%
Feb 202693.9%2.8%2.3%0.9%0.12%
Mar 202694%2.8%2.3%0.74%0.15%
Apr 202694.6%2.3%1.9%0.91%0.15%
May 202695.6%1.9%1.6%0.75%0.09%
Jun 202695.2%2.3%1.5%0.91%0.08%
Jul 202695.8%2%1.4%0.7%0.13%
Aug 202695.8%2%1.4%0.71%0.13%
Sep 2026—————

  1. 1.Frase

    95.8%

    Held 1st. 136K estimated branded searches, -0.09% vs prior month. Share 0 points.

  2. 2.Clearscope

    2%

    Held 2nd. 2.8K estimated branded searches, +1.4% vs prior month. Share 0 points.

  3. 3.MarketMuse

    1.4%

    Held 3rd. 1.9K estimated branded searches, -2.5% vs prior month. Share 0 points.

  4. 4.WriterZen

    0.71%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Surfer

    0.13%

    Held 5th. 180 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Frase and its closest rivals

How has branded search demand for Frase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Frase worldwide fell from 167K to 136K.
  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among AI SEO tools worldwide increased from 92.7% to 95.8%.
  • Across the 11 months ending August 2026, Frase’s estimated Share of Search among AI SEO tools worldwide peaked at 95.8% in August 2026 and was lowest at 91.6% in January 2026.

How did search popularity change for AI SEO tools worldwide in August 2026?

  1. Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Clearscope worldwide fell 53.8% over 11 measured months, from 6.1K to 2.8K in August 2026.

  3. Estimated monthly branded searches for WriterZen worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  4. Estimated monthly branded searches for Surfer worldwide fell 35.7% over 11 measured months, from 280 to 180 in August 2026.

  5. Estimated monthly branded searches for Frase worldwide fell 18.4% over 11 measured months, from 167K to 136K in August 2026.

Where does Frase compete?

Frase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SEO content brief tools1st of 580.7%Show ranking
SEO content optimization platforms1st of 592.9%Show ranking
AI SEO tools1st of 595.8%Shown above

How is Frase measured?

Brandwave collects information about searches that people make online using Frase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • frase
  • frase content optimization
  • frase.io

Do you work for Frase? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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