Frase vs MarketMuse:Which is more popular by branded search?
In August 2026, MarketMuse had more branded searches than Frase among SEO content optimization platforms worldwide. MarketMuse was estimated to have 1.9K branded searches compared to Frase’s 890, and held a 17.2% Share of Search versus Frase’s 7.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Frase or MarketMuse?
Compare tools that help editorial teams plan, improve, and measure search-focused content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MarketMuse, Frase. The figures are in the table below the chart.
View monthly share of search table
| Month | NeuronWriter | Clearscope | MarketMuse | Frase | Surfer |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.6% | 23.8% | 7.6% | 1.3% |
| Nov 2025 | 48.1% | 23.1% | 20.1% | 7.7% | 1.1% |
| Dec 2025 | 46.8% | 23% | 23.4% | 5.7% | 1% |
| Jan 2026 | 40.2% | 23.4% | 28.7% | 6.4% | 1.3% |
| Feb 2026 | 49% | 23.9% | 20% | 6% | 1.1% |
| Mar 2026 | 44.3% | 26.4% | 22.3% | 5.4% | 1.5% |
| Apr 2026 | 43.2% | 26.5% | 22% | 6.5% | 1.7% |
| May 2026 | 47.8% | 23.8% | 20.1% | 7.2% | 1.1% |
| Jun 2026 | 46.1% | 27.2% | 18.3% | 7.4% | 1% |
| Jul 2026 | 47.9% | 24.2% | 17.5% | 8.8% | 1.6% |
| Aug 2026 | 48.5% | 24.8% | 17.2% | 7.9% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Frase and MarketMuse comparison changed over the last 12 months?
3 findings
- MarketMuse was ahead of Frase in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content optimization platforms worldwide moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 1.6K to 890.
- Across the 11 months ending August 2026, MarketMuse’s estimated Share of Search among SEO content optimization platforms worldwide moved from 23.8% to 17.2%, and its estimated monthly branded searches moved from 5.1K to 1.9K.
How did search popularity change for SEO content optimization platforms worldwide in August 2026?
2 changes
In August 2026, Frase lost estimated Share of Search among SEO content optimization platforms worldwide, from 8.8% to 7.9%.
MarketMuse’s estimated Share of Search among SEO content optimization platforms worldwide has lost ground for 3 months in a row, from 20.1% to 17.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frase’s and MarketMuse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frase
2 branded search terms
- frase content optimization
- frase.io
MarketMuse
7 branded search terms
- marketmuse
- marketmuse ai
- marketmuse alternatives
- marketmuse pricing
- marketmuse reviews
- marketmuse seo
- marketmuse.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.