How popular isSemrush Writing Assistant?
In September 2026, people searched for Semrush Writing Assistant by name about 140 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.3% of all global SEO content optimization platform searches, placing Semrush Writing Assistant fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about SEO content optimization platforms, Semrush Writing Assistant appeared in all answers and was the fourth most recommended of the six.
Semrush Writing Assistant is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
NeuronWriterShare of searches 40.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FraseShare of searches 23%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ClearscopeShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MarketMuseShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th- Semrush Writing AssistantShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top SEO content optimization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush Writing Assistant appeared in all five answers. Semrush Writing Assistant is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Surfer1st- Clearscope2nd
- Frase3rd
- Semrush Writing Assistant4th
- MarketMuse5th
- NeuronWriter6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clearscope5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Semrush Writing Assistant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Surfer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Frase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MarketMuse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NeuronWriter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO content optimization platforms
5 answers
Asked ChatGPT
“Which SEO content optimization platform should I use?”
Asked ChatGPT
“What are the best SEO content optimization platforms?”
Asked ChatGPT
“What's the best SEO content optimization platform for content optimisation?”
Searched Google, AI Overview
“content optimization software”
Searched Google, AI Overview
“seo content tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which SEO content optimization platforms compete with Semrush Writing Assistant?
Share of searches by month for NeuronWriter, Frase, Clearscope, MarketMuse, Semrush Writing Assistant. The figures are in the table below the chart.
View monthly share of searches table
| Month | NeuronWriter | Frase | Clearscope | MarketMuse | Semrush Writing Assistant | Surfer |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 10% | 27.6% | 22.5% | 1% | 0.1% |
| Nov 2025 | 47.8% | 10.1% | 22.4% | 18.7% | 1% | 0.05% |
| Dec 2025 | 45.9% | 9.1% | 21.8% | 22% | 1.2% | 0.06% |
| Jan 2026 | 38.7% | 11% | 22.4% | 27% | 0.81% | 0.05% |
| Feb 2026 | 45.8% | 13.1% | 22% | 18% | 1.2% | 0.06% |
| Mar 2026 | 42.6% | 10.6% | 24.6% | 20.1% | 2.1% | 0.05% |
| Apr 2026 | 40.6% | 14.2% | 24% | 19.2% | 2% | 0.06% |
| May 2026 | 40.3% | 23.9% | 19.2% | 15.6% | 0.86% | 0.06% |
| Jun 2026 | 38.8% | 23.6% | 22.2% | 14.4% | 1% | 0.07% |
| Jul 2026 | 40.9% | 25.8% | 19.5% | 12.9% | 0.83% | 0.08% |
| Aug 2026 | 42.2% | 21.8% | 20.2% | 13.3% | 2.5% | 0.08% |
| Sep 2026 | 40.6% | 23% | 19.3% | 15.7% | 1.3% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 4.4K | -18.5% | -1.6 points | |
| 2, held 2nd | 23% | 2.5K | -10.8% | +1.2 points | |
| 3, held 3rd | 19.3% | 2.1K | -19% | -0.9 points | |
| 4, held 4th | 15.7% | 1.7K | 0% | +2.4 points | |
| 5, held 5th | 1.3% | 140 | -56.3% | -1.2 points | |
| 6, held 6th | 0.09% | 10 | 0% | 0 points |
40.6%
Held 1st. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
2.
Frase23%
Held 2nd. 2.5K estimated branded searches, -10.8% vs prior month. Share +1.2 points.
19.3%
Held 3rd. 2.1K estimated branded searches, -19% vs prior month. Share -0.9 points.
15.7%
Held 4th. 1.7K estimated branded searches, 0% vs prior month. Share +2.4 points.
Held 5th. 140 estimated branded searches, -56.3% vs prior month. Share -1.2 points.
6.
Surfer0.09%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Semrush Writing Assistant and its closest rivals
- Semrush Writing Assistant vs NeuronWriter: compare popularity
- Semrush Writing Assistant vs Frase: compare popularity
- Semrush Writing Assistant vs Clearscope: compare popularity
- Semrush Writing Assistant vs MarketMuse: compare popularity
- Semrush Writing Assistant vs Surfer: compare popularity
- Compare Semrush Writing Assistant with any brand
Every comparison with Semrush Writing Assistant
4 comparisons
How has branded search demand for Semrush Writing Assistant changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Semrush Writing Assistant worldwide fell from 210 to 140.
- Across the 12 months ending September 2026, Semrush Writing Assistant’s share of searches among SEO content optimization platforms worldwide peaked at 2.5% in August 2026 and was lowest at 0.81% in January 2026.
How did search popularity change for SEO content optimization platforms worldwide in September 2026?
6 changes
In September 2026, MarketMuse gained share of searches among SEO content optimization platforms worldwide, from 13.3% to 15.7%.
In September 2026, Frase gained share of searches among SEO content optimization platforms worldwide, from 21.8% to 23%.
In September 2026, NeuronWriter lost share of searches among SEO content optimization platforms worldwide, from 42.2% to 40.6%.
In September 2026, Semrush Writing Assistant lost share of searches among SEO content optimization platforms worldwide, from 2.5% to 1.3%.
In September 2026, Clearscope lost share of searches among SEO content optimization platforms worldwide, from 20.2% to 19.3%.
Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Semrush Writing Assistant’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Semrush Writing Assistant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- semrush writing assistant
Who owns Semrush Writing Assistant?
Semrush Writing Assistant is owned by Semrush. Brandwave also tracks Semrush, 
Prowly and Semrush Site Audit, owned by the same company, worldwide.
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Is Semrush Writing Assistant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.