How popular isFrase in search?
In August 2026, there were an estimated 136K branded searches for Frase worldwide which is down 18.4% over the last 11 months. Frase holds 92.9% estimated Share of Search among SEO content optimization platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Frase92.9%
NeuronWriter3.7%Clearscope1.9%
MarketMuse1.3%
Surfer0.12%
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Which SEO content optimization platforms compete with Frase?
Share of Search by month for Frase, NeuronWriter. The figures are in the table below the chart.
View monthly share of search table
| Month | Frase | NeuronWriter | Clearscope | MarketMuse | Surfer |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 4.4% | 3.3% | 2.7% | 0.15% |
| Nov 2025 | 89.6% | 5.4% | 2.6% | 2.3% | 0.12% |
| Dec 2025 | 90.9% | 4.5% | 2.2% | 2.3% | 0.1% |
| Jan 2026 | 87.6% | 5.3% | 3.1% | 3.8% | 0.17% |
| Feb 2026 | 89.6% | 5.4% | 2.6% | 2.2% | 0.12% |
| Mar 2026 | 90.4% | 4.5% | 2.7% | 2.3% | 0.15% |
| Apr 2026 | 92% | 3.7% | 2.3% | 1.9% | 0.15% |
| May 2026 | 92.7% | 3.8% | 1.9% | 1.6% | 0.08% |
| Jun 2026 | 92.5% | 3.8% | 2.2% | 1.5% | 0.08% |
| Jul 2026 | 92.9% | 3.7% | 1.9% | 1.4% | 0.12% |
| Aug 2026 | 92.9% | 3.7% | 1.9% | 1.3% | 0.12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.9% | 136K | -0.09% | 0 points | |
| 2, held 2nd | 3.7% | 5.5K | 0% | 0 points | |
| 3, held 3rd | 1.9% | 2.8K | +1.4% | 0 points | |
| 4, held 4th | 1.3% | 1.9K | -2.5% | 0 points | |
| 5, held 5th | 0.12% | 180 | 0% | 0 points |
1.
Frase92.9%
Held 1st. 136K estimated branded searches, -0.09% vs prior month. Share 0 points.
3.7%
Held 2nd. 5.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 3rd. 2.8K estimated branded searches, +1.4% vs prior month. Share 0 points.
1.3%
Held 4th. 1.9K estimated branded searches, -2.5% vs prior month. Share 0 points.
5.
Surfer0.12%
Held 5th. 180 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Frase and its closest rivals
How has branded search demand for Frase changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Frase worldwide fell from 167K to 136K.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content optimization platforms worldwide increased from 89.4% to 92.9%.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content optimization platforms worldwide peaked at 92.9% in August 2026 and was lowest at 87.6% in January 2026.
How did search popularity change for SEO content optimization platforms worldwide in August 2026?
5 changes
Estimated monthly branded searches for MarketMuse worldwide fell 61.5% over 11 measured months, from 5.1K to 1.9K in August 2026.
Estimated monthly branded searches for Clearscope worldwide fell 53.8% over 11 measured months, from 6.1K to 2.8K in August 2026.
Estimated monthly branded searches for Surfer worldwide fell 35.7% over 11 measured months, from 280 to 180 in August 2026.
Estimated monthly branded searches for NeuronWriter worldwide fell 33.5% over 11 measured months, from 8.2K to 5.5K in August 2026.
Estimated monthly branded searches for Frase worldwide fell 18.4% over 11 measured months, from 167K to 136K in August 2026.
Where does Frase compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| SEO content brief tools | 1st of 5 | 80.7% | Show ranking |
| SEO content optimization platforms | 1st of 5 | 92.9% | Shown above |
| AI SEO tools | 1st of 5 | 95.8% | Show ranking |
How is Frase measured?
Brandwave collects information about searches that people make online using Frase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- frase
- frase content optimization
- frase.io
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Is Frase your brand?
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