Frase vs Surfer SEO:Which is more popular by branded search?
In August 2026, Frase had more branded searches than Surfer SEO among SEO content brief tools worldwide. Frase was estimated to have 136K branded searches compared to Surfer SEO’s 22.2K, and held an 80.7% Share of Search versus Surfer SEO’s 13.2%. These are worldwide searches for English-language branded terms.
Follow Frase vs Surfer SEO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Frase or Surfer SEO?
Compare the tools that build SEO content briefs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frase, Surfer SEO. The figures are in the table below the chart.
View monthly share of search table
| Month | Frase | Surfer SEO | NeuronWriter | Clearscope | MarketMuse |
|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 21% | 3.5% | 2.6% | 2.2% |
| Nov 2025 | 73.6% | 17.9% | 4.5% | 2.1% | 1.9% |
| Dec 2025 | 74.5% | 18.2% | 3.7% | 1.8% | 1.9% |
| Jan 2026 | 66.6% | 24.2% | 4% | 2.3% | 2.9% |
| Feb 2026 | 70.8% | 21.1% | 4.3% | 2.1% | 1.7% |
| Mar 2026 | 71.3% | 21.3% | 3.5% | 2.1% | 1.8% |
| Apr 2026 | 75.2% | 18.3% | 3% | 1.9% | 1.5% |
| May 2026 | 78.3% | 15.6% | 3.2% | 1.6% | 1.3% |
| Jun 2026 | 78.1% | 15.6% | 3.2% | 1.9% | 1.3% |
| Jul 2026 | 78.5% | 15.6% | 3.2% | 1.6% | 1.2% |
| Aug 2026 | 80.7% | 13.2% | 3.3% | 1.7% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Frase and Surfer SEO comparison changed over the last 12 months?
3 findings
- Frase was ahead of Surfer SEO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frase’s estimated Share of Search among SEO content brief tools worldwide moved from 70.7% to 80.7%, and its estimated monthly branded searches moved from 167K to 136K.
- Across the 11 months ending August 2026, Surfer SEO’s estimated Share of Search among SEO content brief tools worldwide moved from 21% to 13.2%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
How did search popularity change for SEO content brief tools worldwide in August 2026?
2 changes
In August 2026, Frase gained estimated Share of Search among SEO content brief tools worldwide, from 78.5% to 80.7%.
In August 2026, Surfer SEO lost estimated Share of Search among SEO content brief tools worldwide, from 15.6% to 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Frase’s and Surfer SEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frase
3 branded search terms
- frase
- frase content optimization
- frase.io
Surfer SEO
1 branded search term
- surfer seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.