Brandwave

How popular isSurfer SEO?

In September 2026, people searched for Surfer SEO by name about 22,200 times worldwide, a 45.2% decrease from 11 months earlier. These searches made up 67% of all global SEO content optimization platform searches, placing Surfer SEO first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about SEO content optimization platforms, Surfer SEO appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Surfer SEO is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. Surfer SEOShare of searches 67%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. NeuronWriterShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. FraseShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ClearscopeShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MarketMuseShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top SEO content optimization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Surfer SEO appeared in all five answers. Surfer SEO is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Surfer SEO1st
  2. Clearscope2nd
  3. Frase3rd
  4. Semrush Writing Assistant4th
  5. MarketMuse5th
  6. NeuronWriter6th
  7. Content Harmony–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Surfer SEO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clearscope5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Semrush Writing Assistant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MarketMuse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NeuronWriter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Content Harmony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO content optimization platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Surfer SEO compared with other SEO content optimization platforms worldwide?

Surfer SEO against SEO content optimization platforms worldwide, by month

Share of searches by month for Surfer SEO, NeuronWriter, Frase, Clearscope, MarketMuse. The figures are in the table below the chart.

View monthly share of searches table
MonthSurfer SEONeuronWriterFraseClearscopeMarketMuseSemrush Writing AssistantContent Harmony
Nov 202565.9%16.1%3.4%7.5%6.3%0.34%0.42%
Dec 202569.4%13.9%2.7%6.6%6.6%0.36%0.45%
Jan 202670%11.5%3.3%6.6%8%0.24%0.37%
Feb 202669.2%13.8%3.9%6.6%5.4%0.36%0.55%
Mar 202671.9%11.8%2.9%6.8%5.6%0.57%0.46%
Apr 202671.1%11.6%4.1%6.8%5.5%0.56%0.37%
May 202666.7%13.3%7.9%6.3%5.2%0.28%0.34%
Jun 202665.8%13.1%8%7.5%4.9%0.34%0.34%
Jul 202667%13.4%8.4%6.4%4.2%0.27%0.35%
Aug 202663.2%15.4%7.9%7.4%4.8%0.91%0.31%
Sep 202667%13.3%7.5%6.3%5.1%0.42%0.33%
Oct 2026———————

  1. 1.Surfer SEO

    67%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.NeuronWriter

    13.3%

    Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  3. 3.Frase

    7.5%

    Held 3rd. 2.5K estimated branded searches, -10.8% vs prior month. Share -0.4 points.

  4. 4.Clearscope

    6.3%

    Held 4th. 2.1K estimated branded searches, -19% vs prior month. Share -1 points.

  5. 5.MarketMuse

    5.1%

    Held 5th. 1.7K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Semrush Writing Assistant

    0.42%

    Held 6th. 140 estimated branded searches, -56.3% vs prior month. Share -0.5 points.

  7. 7.Content Harmony

    0.33%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Surfer SEO and its closest rivals

Every comparison with Surfer SEO

9 comparisons

How has branded search demand for Surfer SEO changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Surfer SEO worldwide fell from 40.5K to 22.2K.
  • Across the 11 months ending September 2026, Surfer SEO’s share of searches among SEO content optimization platforms worldwide increased from 65.9% to 67%.
  • Across the 11 months ending September 2026, Surfer SEO’s share of searches among SEO content optimization platforms worldwide peaked at 71.9% in March 2026 and was lowest at 63.2% in August 2026.

How did search popularity change for SEO content optimization platforms worldwide in September 2026?

6 changes

  1. In September 2026, Surfer SEO gained share of searches among SEO content optimization platforms worldwide, from 63.2% to 67%.

  2. In September 2026, NeuronWriter lost share of searches among SEO content optimization platforms worldwide, from 15.4% to 13.3%.

  3. In September 2026, Clearscope lost share of searches among SEO content optimization platforms worldwide, from 7.4% to 6.3%.

  4. Estimated monthly branded searches for Frase worldwide rose 19.1% over 11 measured months, from 2.1K to 2.5K in September 2026.

  5. Estimated monthly branded searches for Content Harmony worldwide fell 57.7% over 11 measured months, from 260 to 110 in September 2026.

  6. Estimated monthly branded searches for MarketMuse worldwide fell 56.1% over 11 measured months, from 3.9K to 1.7K in September 2026.

How are Surfer SEO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Surfer SEO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • surfer seo

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How the Brand Demand Index is measured

Where does Surfer SEO compete?

Surfer SEO is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO content optimization platforms1st of 767%Shown above
AI SEO tools1st of 769.7%Show ranking
Creator with pink hair and a pink jacket

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