Brandwave

Google Keyword Planner vs Moz Pro:Which is more popular?

In September 2026, Google Keyword Planner had more branded searches than Moz Pro among SEO tools worldwide. Google Keyword Planner had about 356,000 branded searches, while Moz Pro had 1,620. Google Keyword Planner made up 19.3% of all SEO tool searches we track, and Moz Pro accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about SEO tools, Google Keyword Planner and Moz Pro each appeared in two of the five answers. Google Keyword Planner and Moz Pro were each mentioned first in two of the four answers that named either.

Among SEO tools worldwide in September 2026

Who do people search for more?

Google Keyword Planner, about 220 searches for every 1 for Moz Pro

Google Keyword Planner 356K searchesMoz Pro 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Google Keyword Planner in 2 of 5Moz Pro in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Keyword Planner first in 2Moz Pro first in 2

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Keyword Planner was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Moz Pro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Keyword Planner and Moz Pro were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Google Keyword Planner5th
  6. AnswerThePublic6th
  7. Moz Pro7th
  8. Mangools8th
  9. Ubersuggest9th
  10. Serpstat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serpstat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Keyword Planner or Moz Pro more popular in search?

This chart shows how often people search Google for Google Keyword Planner and Moz Pro by name. Each line represents a brand's share of searches for all ten SEO tools we track, month by month, from English-language searches worldwide.

Google Keyword Planner and Moz Pro among SEO tools worldwide, by month

Share of searches by month for Google Keyword Planner, Moz Pro. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicSE RankingMangoolsSerpstatMoz ProScreaming Frog
Oct 202537.4%19.4%20.3%11%7.4%3.3%0.67%0.44%0.13%<0.01%
Nov 202539.6%17.8%17.5%11.5%9.4%2.8%0.7%0.46%0.11%<0.01%
Dec 202540.8%18.4%14.8%11.9%9.7%2.9%0.89%0.39%0.14%<0.01%
Jan 202635.2%18.2%19.1%12.6%10.3%3.1%0.94%0.42%0.15%<0.01%
Feb 202636.2%18.7%19.5%10.6%10.5%3.2%0.79%0.42%0.17%<0.01%
Mar 202654.6%13%14.1%9%6%2.2%0.55%0.36%0.13%<0.01%
Apr 202641.5%16.5%17.3%11.4%9.3%2.8%0.7%0.38%0.14%<0.01%
May 202637%18.2%19.1%10.3%8.4%5.6%0.77%0.42%0.15%<0.01%
Jun 202640.9%18.4%16.7%11%9%2.7%0.67%0.36%0.13%<0.01%
Jul 202639.9%22.7%17%9.1%7.5%2.7%0.67%0.3%0.13%<0.01%
Aug 202642.3%19.4%17.5%9.5%7.8%2.3%0.7%0.31%0.11%<0.01%
Sep 202645.5%19.3%16.4%9%6%2.7%0.66%0.29%0.09%<0.01%

How has the Google Keyword Planner and Moz Pro comparison changed over the last 12 months?

3 findings
  • Google Keyword Planner was ahead of Moz Pro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among SEO tools worldwide moved from 19.4% to 19.3%, and its estimated monthly branded searches moved from 436K to 356K.
  • Across the 12 months ending September 2026, Moz Pro’s share of searches among SEO tools worldwide moved from 0.13% to 0.09%, and its estimated monthly branded searches moved from 3K to 1.6K.

How did search popularity change for SEO tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Google Keyword Planner worldwide fell 18.3% over 12 measured months, from 436K to 356K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Google Keyword Planner’s and Moz Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Keyword Planner

2 branded search terms

  • google keyword planner
  • keyword planner

Moz Pro

2 branded search terms

  • moz pro
  • moz pro seo

How the Brand Demand Index is measured

Other head-to-heads among SEO tools

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