Brandwave

How popular isJasper?

In September 2026, people searched for Jasper by name about 49,700 times worldwide, a 63.7% decrease from 11 months earlier. These searches made up 38.5% of all global AI marketing platform searches, placing Jasper first out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about AI marketing platforms, Jasper appeared in all answers and was the most recommended of the 12.

Search and AI answers in September 2026

Jasper is the most searched of 12 competitors and the most recommended in the AI answers we collected.

  1. JasperShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Copy.aiShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CanvaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WriterShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. PencilShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jasper appeared in all five answers. Jasper is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jasper1st
  2. Canva2nd
  3. Copy.ai3rd
  4. Klaviyo4th
  5. Semrush4th
  6. HubSpot Breeze6th
  7. Writer7th
  8. Blaze7th
  9. Pencil–
  10. Typeface–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jasper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copy.ai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semrush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Writer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blaze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Typeface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about AI marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

How often do people search for Jasper compared with other AI marketing platforms worldwide?

Jasper against AI marketing platforms worldwide, by month

Share of searches by month for Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze. The figures are in the table below the chart.

View monthly share of searches table
MonthJasperCopy.aiCanvaWriterPencilBlazeTypefaceHubSpot BreezeAlbertKlaviyoPersadoSemrush
Nov 202544.5%24.1%7.2%5.9%2.3%10.8%0.42%2.1%0.78%0.23%0.94%0.78%
Dec 202540.5%26.7%6.5%6.5%2.5%12%0.44%1.9%1.1%0.26%0.84%0.71%
Jan 202644.7%24.4%7.3%4.9%6.1%7.3%0.43%1.8%1.4%0.24%0.79%0.63%
Feb 202639.2%21.4%9.6%5.2%11.8%7.8%0.46%1.9%1%0.31%0.85%0.56%
Mar 202641.4%18.4%8.3%4.5%15.2%6.8%0.58%2%1.1%0.3%0.88%0.58%
Apr 202640.8%22.3%10%5.4%8.3%6.7%0.59%3%1.3%0.32%0.88%0.48%
May 202641.7%23.3%10.1%5.5%6.9%5.5%0.59%2.5%1.6%0.33%1.1%0.73%
Jun 202642.1%23.3%10.2%5.6%7%4.6%0.74%2.5%1.4%0.41%1.4%0.74%
Jul 202641.4%22.7%12.3%6.7%5.7%4.5%0.68%2.4%1.1%0.32%1.3%0.88%
Aug 202642.5%23.2%12.6%6.9%4.8%3.8%0.7%2%1.3%0.34%1.1%0.7%
Sep 202638.5%21.1%11.5%7.7%5.4%4.2%4.2%2.2%1.5%1.5%1.5%0.78%
Oct 2026————————————

  1. 1.Jasper

    38.5%

    Held 1st. 49.7K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Copy.ai

    21.1%

    Held 2nd. 27.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.

  3. 3.Canva

    11.5%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Writer

    7.7%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Pencil

    5.4%

    Held 5th. 7K estimated branded searches, +1.9% vs prior month. Share +0.6 points.

  6. 6.Blaze

    4.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Typeface

    4.2%

    Moved from 11th to 7th. 5.4K estimated branded searches, +440% vs prior month. Share +3.5 points.

  8. 8.HubSpot Breeze

    2.2%

    Moved from 7th to 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Albert

    1.5%

    Moved from 8th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Klaviyo

    1.5%

    Moved from 12th to 10th. 1.9K estimated branded searches, +295.8% vs prior month. Share +1.1 points.

  11. 11.Persado

    1.5%

    Moved from 9th to 11th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.4 points.

  12. 12.Semrush

    0.78%

    Moved from 10th to 12th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Canva, Klaviyo and Semrush sell other things too, so only their searches that name this product count here, like “canva magic studio”.

Compare popularity between Jasper and its closest rivals

Every comparison with Jasper

22 comparisons

How has branded search demand for Jasper changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Jasper worldwide fell from 137K to 49.7K.
  • Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide decreased from 44.5% to 38.5%.
  • Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide peaked at 44.7% in January 2026 and was lowest at 38.5% in September 2026.

How did search popularity change for AI marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

  2. In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.

  3. In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.

  4. In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.

  5. In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.

  6. In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.

How are Jasper’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Jasper’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jasper ai
  • jasper ai copywriting
  • jasper ai writing assistant
  • jasper copywriting
  • jasper marketing ai
  • jasper.ai

Do you work for Jasper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jasper compete?

Jasper is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI writing assistants3rd of 70.96%Show ranking
AI copywriting tools1st of 835%Show ranking
AI marketing platforms1st of 1238.5%Shown above
AI product description tools1st of 560.1%Show ranking
Creator with pink hair and a pink jacket

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