AI copywriting tools:Which brands are most popular in search?
In August 2026, Jasper was the most searched among AI copywriting tools worldwide, with an estimated 611K branded searches and 84.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Jasper84.7%
Copy.ai9.2%
Writesonic2.9%Rytr2.1%
Anyword1.1%
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Share of SearchLeaderboard
Compare the tools used to draft marketing copy with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jasper, Copy.ai, Writesonic, Rytr. The figures are in the table below the chart.
View monthly share of search table
| Month | Jasper | Copy.ai | Writesonic | Rytr | Anyword |
|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 20.6% | 7.5% | 4.5% | 1% |
| Nov 2025 | 69.1% | 17.5% | 7.8% | 4.5% | 1.1% |
| Dec 2025 | 71% | 15.9% | 7.1% | 5.1% | 0.99% |
| Jan 2026 | 70.1% | 17.7% | 6.5% | 4.6% | 1.1% |
| Feb 2026 | 73.2% | 15.8% | 5.8% | 4.2% | 0.99% |
| Mar 2026 | 76.8% | 13.6% | 4.9% | 3.8% | 0.84% |
| Apr 2026 | 76.8% | 14.1% | 5.1% | 3.2% | 0.72% |
| May 2026 | 79.5% | 12.5% | 4.5% | 2.8% | 0.75% |
| Jun 2026 | 79.5% | 12.4% | 4.6% | 2.8% | 0.75% |
| Jul 2026 | 84.2% | 9.2% | 3.5% | 2.4% | 0.73% |
| Aug 2026 | 84.7% | 9.2% | 2.9% | 2.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.7% | 611K | +<0.01% | +0.5 points | |
| 2, held 2nd | 9.2% | 66.3K | -0.55% | 0 points | |
| 3, held 3rd | 2.9% | 21K | -16.3% | -0.5 points | |
| 4, held 4th | 2.1% | 15K | -15.3% | -0.4 points | |
| 5, held 5th | 1.1% | 7.8K | +48.6% | +0.4 points |
1.
Jasper84.7%
Held 1st. 611K estimated branded searches, +<0.01% vs prior month. Share +0.5 points.
2.
Copy.ai9.2%
Held 2nd. 66.3K estimated branded searches, -0.55% vs prior month. Share 0 points.
2.9%
Held 3rd. 21K estimated branded searches, -16.3% vs prior month. Share -0.5 points.
4.
2.1%
Held 4th. 15K estimated branded searches, -15.3% vs prior month. Share -0.4 points.
5.
Anyword1.1%
Held 5th. 7.8K estimated branded searches, +48.6% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among AI copywriting tools worldwide?
5 brands
In August 2026, Jasper was the most searched among AI copywriting tools worldwide, with an estimated 611K branded searches and 84.7% estimated Share of Search within this set. Copy.ai is in 2nd place, 75.5 percentage points behind at 9.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Jasper | 66.4% → 84.7% | 84.7%Aug 2026 | 66.4%Oct 2025 | 1st |
| Copy.ai | 20.6% → 9.2% | 20.6%Oct 2025 | 9.2%Jul 2026 | 2nd |
| Writesonic | 7.5% → 2.9% | 7.8%Nov 2025 | 2.9%Aug 2026 | 3rd |
| Rytr | 4.5% → 2.1% | 5.1%Dec 2025 | 2.1%Aug 2026 | 4th |
| Anyword | 1% → 1.1% | 1.1%Jan 2026 | 0.72%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI copywriting tools worldwide increased from 66.4% to 84.7%.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI copywriting tools worldwide decreased from 20.6% to 9.2%.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI copywriting tools worldwide decreased from 7.5% to 2.9%.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI copywriting tools worldwide decreased from 4.5% to 2.1%.
- Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI copywriting tools worldwide peaked at 20.6% in October 2025 and was lowest at 9.2% in July 2026.
- Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI copywriting tools worldwide peaked at 7.8% in November 2025 and was lowest at 2.9% in August 2026.
- Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI copywriting tools worldwide peaked at 5.1% in December 2025 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Anyword held steady: its estimated Share of Search among AI copywriting tools worldwide moved less than 0.5 percentage points.
How did search popularity change for AI copywriting tools worldwide in August 2026?
5 changes
In August 2026, Jasper gained estimated Share of Search among AI copywriting tools worldwide, from 84.2% to 84.7%.
In August 2026, Writesonic lost estimated Share of Search among AI copywriting tools worldwide, from 3.5% to 2.9%.
Rytr’s estimated Share of Search among AI copywriting tools worldwide has lost ground for 3 months in a row, from 2.8% to 2.1% in August 2026.
Estimated monthly branded searches for Copy.ai worldwide fell 63.6% over 11 measured months, from 182K to 66.3K in August 2026.
Estimated monthly branded searches for Anyword worldwide fell 14.3% over 11 measured months, from 9.1K to 7.8K in August 2026.
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