Brandwave

AI writing assistants:Which brands are most popular in search?

In August 2026, Jasper was the most searched among AI writing assistants worldwide, with an estimated 611K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jasper77.6%
  2. Sudowrite9.4%
  3. Copy.ai8.4%
  4. Writesonic2.7%
  5. Rytr1.9%

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Share of SearchLeaderboard

Compare the AI tools people use to draft and rewrite text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI writing assistants worldwide, by month

Share of Search by month for Jasper, Sudowrite, Copy.ai, Writesonic. The figures are in the table below the chart.

View monthly share of search table
MonthJasperSudowriteCopy.aiWritesonicRytr
Oct 202561.8%7.8%19.2%7%4.2%
Nov 202565.1%6.7%16.5%7.3%4.3%
Dec 202566.4%7.4%14.9%6.6%4.7%
Jan 202665%8.2%16.5%6%4.3%
Feb 202667.3%8.9%14.6%5.3%3.9%
Mar 202670.3%9.3%12.4%4.5%3.5%
Apr 202670%9.6%12.8%4.7%2.9%
May 202673.3%8.5%11.5%4.1%2.6%
Jun 202672%10.2%11.2%4.1%2.5%
Jul 202676.9%9.3%8.4%3.2%2.2%
Aug 202677.6%9.4%8.4%2.7%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Jasper

    77.6%

    Held 1st. 611K estimated branded searches, +<0.01% vs prior month. Share +0.7 points.

  2. 2.Sudowrite

    9.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Copy.ai

    8.4%

    Held 3rd. 66.3K estimated branded searches, -0.55% vs prior month. Share 0 points.

  4. 4.Writesonic

    2.7%

    Held 4th. 21K estimated branded searches, -16.3% vs prior month. Share -0.5 points.

  5. 5.Rytr

    1.9%

    Held 5th. 15K estimated branded searches, -15.3% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI writing assistants worldwide?

In August 2026, Jasper was the most searched among AI writing assistants worldwide, with an estimated 611K branded searches and 77.6% estimated Share of Search within this set. Sudowrite is in 2nd place, 68.2 percentage points behind at 9.4% Share of Search.

Global AI writing assistants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jasper61.8% → 77.6%77.6%Aug 202661.8%Oct 20251st
Sudowrite7.8% → 9.4%10.2%Jun 20266.7%Nov 20253rd → 2nd
Copy.ai19.2% → 8.4%19.2%Oct 20258.4%Jul 20262nd → 3rd
Writesonic7% → 2.7%7.3%Nov 20252.7%Aug 20264th
Rytr4.2% → 1.9%4.7%Dec 20251.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jasper’s estimated Share of Search among AI writing assistants worldwide increased from 61.8% to 77.6%.
  • Across the 11 months ending August 2026, Sudowrite’s estimated Share of Search among AI writing assistants worldwide increased from 7.8% to 9.4%.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI writing assistants worldwide decreased from 19.2% to 8.4%.
  • Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI writing assistants worldwide decreased from 7% to 2.7%.
  • Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI writing assistants worldwide decreased from 4.2% to 1.9%.
  • Across the 11 months ending August 2026, Sudowrite’s estimated Share of Search among AI writing assistants worldwide peaked at 10.2% in June 2026 and was lowest at 6.7% in November 2025.
  • Across the 11 months ending August 2026, Copy.ai’s estimated Share of Search among AI writing assistants worldwide peaked at 19.2% in October 2025 and was lowest at 8.4% in July 2026.
  • Across the 11 months ending August 2026, Writesonic’s estimated Share of Search among AI writing assistants worldwide peaked at 7.3% in November 2025 and was lowest at 2.7% in August 2026.
  • Across the 11 months ending August 2026, Rytr’s estimated Share of Search among AI writing assistants worldwide peaked at 4.7% in December 2025 and was lowest at 1.9% in August 2026.
  • Across the 11 months ending August 2026, Sudowrite rose from 3rd to 2nd among AI writing assistants worldwide.
  • Across the 11 months ending August 2026, Copy.ai fell from 2nd to 3rd among AI writing assistants worldwide.

How did search popularity change for AI writing assistants worldwide in August 2026?

  1. In August 2026, Jasper gained estimated Share of Search among AI writing assistants worldwide, from 76.9% to 77.6%.

  2. Writesonic’s estimated Share of Search among AI writing assistants worldwide has lost ground for 3 months in a row, from 4.1% to 2.7% in August 2026.

  3. Rytr’s estimated Share of Search among AI writing assistants worldwide has lost ground for 3 months in a row, from 2.6% to 1.9% in August 2026.

  4. Estimated monthly branded searches for Copy.ai worldwide fell 63.6% over 11 measured months, from 182K to 66.3K in August 2026.

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