Copy.ai vs Jasper:Which is more popular?
In September 2026, Jasper had more branded searches than Copy.ai among AI marketing platforms worldwide. Jasper had about 49,700 branded searches, while Copy.ai had 27,200. Jasper made up 38.5% of all AI marketing platform searches we track, and Copy.ai accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Jasper appeared in all five answers and Copy.ai in three. Jasper was mentioned before Copy.ai in every answer.
Who do people search for more?
Jasper, about 83% more searches than Copy.ai
Who does AI mention more?
Jasper, mentioned in every answer we collected
Who does AI recommend more?
Jasper, named ahead of Copy.ai in every answer
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jasper appeared in all five answers. Copy.ai was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jasper was listed before Copy.ai in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Copy.ai or Jasper more popular in search?
This chart shows how often people search Google for Copy.ai and Jasper by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Jasper, Copy.ai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jasper | Copy.ai |
|---|---|---|
| Nov 2025 | 44.5% | 24.1% |
| Dec 2025 | 40.5% | 26.7% |
| Jan 2026 | 44.7% | 24.4% |
| Feb 2026 | 39.2% | 21.4% |
| Mar 2026 | 41.4% | 18.4% |
| Apr 2026 | 40.8% | 22.3% |
| May 2026 | 41.7% | 23.3% |
| Jun 2026 | 42.1% | 23.3% |
| Jul 2026 | 41.4% | 22.7% |
| Aug 2026 | 42.5% | 23.2% |
| Sep 2026 | 38.5% | 21.1% |
| Oct 2026 | — | — |
How has branded search for Copy.ai and Jasper changed worldwide over the last 12 months?
3 findings
- Jasper was ahead of Copy.ai in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide moved from 24.1% to 21.1%, and its estimated monthly branded searches moved from 74.1K to 27.2K.
- Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide moved from 44.5% to 38.5%, and its estimated monthly branded searches moved from 137K to 49.7K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.
In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.
How are Copy.ai’s and Jasper’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Copy.ai’s and Jasper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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