Brandwave

HubSpot Breeze vs Jasper:Which is more popular?

In September 2026, Jasper had more branded searches than HubSpot Breeze among AI marketing platforms worldwide. Jasper had about 49,700 branded searches, while HubSpot Breeze had 2,900. Jasper made up 38.5% of all AI marketing platform searches we track, and HubSpot Breeze accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Jasper appeared in all five answers and HubSpot Breeze in three. Jasper was mentioned before HubSpot Breeze in every answer.

Among AI marketing platforms worldwide in September 2026

Who do people search for more?

Jasper, about 17 searches for every 1 for HubSpot Breeze

Jasper 49.7K searchesHubSpot Breeze 2.9K searches

Who does AI mention more?

Jasper, mentioned in every answer we collected

Jasper in 5 of 5HubSpot Breeze in 3 of 5

Who does AI recommend more?

Jasper, named ahead of HubSpot Breeze in every answer

Jasper first in 5HubSpot Breeze never first

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jasper appeared in all five answers. HubSpot Breeze was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jasper was listed before HubSpot Breeze in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jasper1st
  2. HubSpot Breeze2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jasper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI marketing platforms

5 answers

  • Asked ChatGPT

    “What are the best AI marketing tools?”

    1. 3Jasper
    2. 5HubSpot Breeze

  • Asked ChatGPT

    “Which AI platform is best for creating marketing content at scale?”

    1. 1Jasper

  • Asked ChatGPT

    “What AI tools do marketing teams use to run campaigns?”

    1. 3Jasper
    2. 5HubSpot Breeze

  • Searched Google, AI Overview

    “ai marketing tools”

    1. 1Jasper
    2. 4HubSpot Breeze

  • Searched Google, AI Overview

    “ai marketing platform”

    1. 1Jasper

Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

Is HubSpot Breeze or Jasper more popular in search?

This chart shows how often people search Google for HubSpot Breeze and Jasper by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.

HubSpot Breeze and Jasper among AI marketing platforms worldwide, by month

Share of searches by month for Jasper, HubSpot Breeze. The figures are in the table below the chart.

View monthly share of searches table
MonthJasperHubSpot Breeze
Nov 202544.5%2.1%
Dec 202540.5%1.9%
Jan 202644.7%1.8%
Feb 202639.2%1.9%
Mar 202641.4%2%
Apr 202640.8%3%
May 202641.7%2.5%
Jun 202642.1%2.5%
Jul 202641.4%2.4%
Aug 202642.5%2%
Sep 202638.5%2.2%
Oct 2026——

How has branded search for HubSpot Breeze and Jasper changed worldwide over the last 12 months?

3 findings

How did search popularity change for AI marketing platforms worldwide in September 2026?

3 changes

  1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

  2. In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.

  3. Estimated monthly branded searches for HubSpot Breeze worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in September 2026.

How are HubSpot Breeze’s and Jasper’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using HubSpot Breeze’s and Jasper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot Breeze

2 branded search terms

  • hubspot ai
  • hubspot artificial intelligence

Jasper

6 branded search terms

  • jasper ai
  • jasper ai copywriting
  • jasper ai writing assistant
  • jasper copywriting
  • jasper marketing ai
  • jasper.ai

How the Brand Demand Index is measured

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