Canva vs Copy.ai:Which is more popular?
In September 2026, Copy.ai had more branded searches than Canva among AI marketing platforms worldwide. Copy.ai had about 27,200 branded searches, while Canva had 14,800. Copy.ai made up 21.1% of all AI marketing platform searches we track, and Canva accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Canva and Copy.ai each appeared in three of the five answers. Copy.ai was mentioned before Canva in three out of five answers.
Who do people search for more?
Copy.ai, about 84% more searches than Canva
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Copy.ai, named ahead of Canva in 3 of 5 answers
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Copy.ai was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Copy.ai was listed before Canva in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Canva or Copy.ai more popular in search?
This chart shows how often people search Google for Canva and Copy.ai by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Copy.ai, Canva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Copy.ai | Canva |
|---|---|---|
| Nov 2025 | 24.1% | 7.2% |
| Dec 2025 | 26.7% | 6.5% |
| Jan 2026 | 24.4% | 7.3% |
| Feb 2026 | 21.4% | 9.6% |
| Mar 2026 | 18.4% | 8.3% |
| Apr 2026 | 22.3% | 10% |
| May 2026 | 23.3% | 10.1% |
| Jun 2026 | 23.3% | 10.2% |
| Jul 2026 | 22.7% | 12.3% |
| Aug 2026 | 23.2% | 12.6% |
| Sep 2026 | 21.1% | 11.5% |
| Oct 2026 | — | — |
Canva sells other things too, so only its searches that name this product count here, like “canva magic studio”.
How has branded search for Canva and Copy.ai changed worldwide over the last 12 months?
3 findings
- Copy.ai was ahead of Canva in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide moved from 7.2% to 11.5%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide moved from 24.1% to 21.1%, and its estimated monthly branded searches moved from 74.1K to 27.2K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.
In September 2026, Canva lost share of searches among AI marketing platforms worldwide, from 12.6% to 11.5%.
How are Canva’s and Copy.ai’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Canva’s and Copy.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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