Pencil vs Writer:Which is more popular?
In September 2026, Writer had more branded searches than Pencil among AI marketing platforms worldwide. Writer had about 9,900 branded searches, while Pencil had 6,990. Writer made up 7.7% of all AI marketing platform searches we track, and Pencil accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Writer appeared in one of the five answers and Pencil in none.
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Writer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pencil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Pencil or Writer more popular in search?
This chart shows how often people search Google for Pencil and Writer by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Writer, Pencil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Writer | Pencil |
|---|---|---|
| Nov 2025 | 5.9% | 2.3% |
| Dec 2025 | 6.5% | 2.5% |
| Jan 2026 | 4.9% | 6.1% |
| Feb 2026 | 5.2% | 11.8% |
| Mar 2026 | 4.5% | 15.2% |
| Apr 2026 | 5.4% | 8.3% |
| May 2026 | 5.5% | 6.9% |
| Jun 2026 | 5.6% | 7% |
| Jul 2026 | 6.7% | 5.7% |
| Aug 2026 | 6.9% | 4.8% |
| Sep 2026 | 7.7% | 5.4% |
| Oct 2026 | — | — |
How has branded search for Pencil and Writer changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Pencil took it in January 2026, Writer took it in July 2026.
- Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide moved from 2.3% to 5.4%, and its estimated monthly branded searches moved from 6.9K to 7K.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.
In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.
How are Pencil’s and Writer’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pencil’s and Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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