How popular isPencil in search?
In August 2026, there were an estimated 6.6K branded searches for Pencil worldwide which held steady over the last 11 months. Pencil holds 9.6% estimated Share of Search among AI ad creative tools worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smartly48.2%
AdCreative.ai35.8%
Pencil9.6%Creatopy6.4%
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Which AI ad creative tools compete with Pencil?
Share of Search by month for Smartly, AdCreative.ai, Pencil, Creatopy. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartly | AdCreative.ai | Pencil | Creatopy |
|---|---|---|---|---|
| Oct 2025 | 34.5% | 47.2% | 5.6% | 12.6% |
| Nov 2025 | 31.5% | 52.8% | 6.3% | 9.4% |
| Dec 2025 | 35.9% | 49.4% | 5.9% | 8.8% |
| Jan 2026 | 42.6% | 39% | 12.7% | 5.7% |
| Feb 2026 | 27.6% | 38% | 27.6% | 6.8% |
| Mar 2026 | 26.4% | 36.1% | 32.2% | 5.3% |
| Apr 2026 | 35.3% | 39.7% | 19.3% | 5.7% |
| May 2026 | 41% | 37.3% | 15% | 6.7% |
| Jun 2026 | 45.9% | 34.2% | 13.7% | 6.1% |
| Jul 2026 | 46.4% | 34.6% | 11.4% | 7.6% |
| Aug 2026 | 48.2% | 35.8% | 9.6% | 6.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 33.1K | 0% | +1.7 points | |
| 2, held 2nd | 35.8% | 24.6K | -0.28% | +1.2 points | |
| 3, held 3rd | 9.6% | 6.6K | -18.5% | -1.8 points | |
| 4, held 4th | 6.4% | 4.4K | -18.5% | -1.2 points |
1.
Smartly48.2%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
35.8%
Held 2nd. 24.6K estimated branded searches, -0.28% vs prior month. Share +1.2 points.
3.
Pencil9.6%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
4.
6.4%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
Compare search popularity between Pencil and its closest rivals
How has branded search demand for Pencil changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pencil worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide increased from 5.6% to 9.6%.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide peaked at 32.2% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Pencil rose from 4th to 3rd among AI ad creative tools worldwide.
How did search popularity change for AI ad creative tools worldwide in August 2026?
4 changes
In August 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 46.4% to 48.2%.
In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%.
In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%.
In August 2026, Creatopy lost estimated Share of Search among AI ad creative tools worldwide, from 7.6% to 6.4%.
How is Pencil measured?
Brandwave collects information about searches that people make online using Pencil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pencil ai
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Is Pencil your brand?
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