Pencil vs Typeface:Which is more popular?
In September 2026, Pencil had more branded searches than Typeface among AI marketing platforms worldwide. Pencil had about 6,990 branded searches, while Typeface had 5,400. Pencil made up 5.4% of all AI marketing platform searches we track, and Typeface accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, neither Pencil nor Typeface appeared in any of the five answers.
Who do people search for more?
Pencil, about 29% more searches than Typeface
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Pencil nor Typeface showed up in any of the five answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Pencil or Typeface more popular in search?
This chart shows how often people search Google for Pencil and Typeface by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Pencil, Typeface. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pencil | Typeface |
|---|---|---|
| Nov 2025 | 2.3% | 0.42% |
| Dec 2025 | 2.5% | 0.44% |
| Jan 2026 | 6.1% | 0.43% |
| Feb 2026 | 11.8% | 0.46% |
| Mar 2026 | 15.2% | 0.58% |
| Apr 2026 | 8.3% | 0.59% |
| May 2026 | 6.9% | 0.59% |
| Jun 2026 | 7% | 0.74% |
| Jul 2026 | 5.7% | 0.68% |
| Aug 2026 | 4.8% | 0.7% |
| Sep 2026 | 5.4% | 4.2% |
| Oct 2026 | — | — |
How has branded search for Pencil and Typeface changed worldwide over the last 12 months?
3 findings
- Pencil was ahead of Typeface in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide moved from 2.3% to 5.4%, and its estimated monthly branded searches moved from 6.9K to 7K.
- Across the 11 months ending September 2026, Typeface’s share of searches among AI marketing platforms worldwide moved from 0.42% to 4.2%, and its estimated monthly branded searches moved from 1.3K to 5.4K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.
In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.
How are Pencil’s and Typeface’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pencil’s and Typeface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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