Blaze vs Pencil:Which is more popular?
In September 2026, Pencil had more branded searches than Blaze among AI marketing platforms worldwide. Pencil had about 6,990 branded searches, while Blaze had 5,400. Pencil made up 5.4% of all AI marketing platform searches we track, and Blaze accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Blaze appeared in one of the five answers and Pencil in none.
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blaze was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pencil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Blaze or Pencil more popular in search?
This chart shows how often people search Google for Blaze and Pencil by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Pencil, Blaze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pencil | Blaze |
|---|---|---|
| Nov 2025 | 2.3% | 10.8% |
| Dec 2025 | 2.5% | 12% |
| Jan 2026 | 6.1% | 7.3% |
| Feb 2026 | 11.8% | 7.8% |
| Mar 2026 | 15.2% | 6.8% |
| Apr 2026 | 8.3% | 6.7% |
| May 2026 | 6.9% | 5.5% |
| Jun 2026 | 7% | 4.6% |
| Jul 2026 | 5.7% | 4.5% |
| Aug 2026 | 4.8% | 3.8% |
| Sep 2026 | 5.4% | 4.2% |
| Oct 2026 | — | — |
How has branded search for Blaze and Pencil changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Pencil took it in February 2026.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 5.4K.
- Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide moved from 2.3% to 5.4%, and its estimated monthly branded searches moved from 6.9K to 7K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.
Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026.
How are Blaze’s and Pencil’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blaze’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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