Brandwave

HubSpot Breeze vs Pencil:Which is more popular?

In September 2026, Pencil had more branded searches than HubSpot Breeze among AI marketing platforms worldwide. Pencil had about 6,990 branded searches, while HubSpot Breeze had 2,900. Pencil made up 5.4% of all AI marketing platform searches we track, and HubSpot Breeze accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, HubSpot Breeze appeared in three of the five answers and Pencil in none.

Among AI marketing platforms worldwide in September 2026

Who do people search for more?

Pencil, about 2 searches for every 1 for HubSpot Breeze

Pencil 7K searchesHubSpot Breeze 2.9K searches

Who does AI mention more?

HubSpot Breeze, mentioned in 3 of 5 answers, Pencil in 0

HubSpot Breeze in 3 of 5Pencil in 0 of 5

Who does AI recommend more?

HubSpot Breeze, the only one of the two named

HubSpot Breeze first in 3Pencil never named

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Breeze was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pencil did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot Breeze1st
  2. Pencil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI marketing platforms

5 answers

  • Asked ChatGPT

    “What are the best AI marketing tools?”

    1. 5HubSpot Breeze

  • Asked ChatGPT

    “Which AI platform is best for creating marketing content at scale?”

    1. Asked ChatGPT

      “What AI tools do marketing teams use to run campaigns?”

      1. 5HubSpot Breeze

    2. Searched Google, AI Overview

      “ai marketing tools”

      1. 4HubSpot Breeze

    3. Searched Google, AI Overview

      “ai marketing platform”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

      Is HubSpot Breeze or Pencil more popular in search?

      This chart shows how often people search Google for HubSpot Breeze and Pencil by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.

      HubSpot Breeze and Pencil among AI marketing platforms worldwide, by month

      Share of searches by month for Pencil, HubSpot Breeze. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPencilHubSpot Breeze
      Nov 20252.3%2.1%
      Dec 20252.5%1.9%
      Jan 20266.1%1.8%
      Feb 202611.8%1.9%
      Mar 202615.2%2%
      Apr 20268.3%3%
      May 20266.9%2.5%
      Jun 20267%2.5%
      Jul 20265.7%2.4%
      Aug 20264.8%2%
      Sep 20265.4%2.2%
      Oct 2026——

      How has branded search for HubSpot Breeze and Pencil changed worldwide over the last 12 months?

      3 findings

      How did search popularity change for AI marketing platforms worldwide in September 2026?

      3 changes

      1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

      2. In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.

      3. Estimated monthly branded searches for HubSpot Breeze worldwide fell 56.1% over 11 measured months, from 6.6K to 2.9K in September 2026.

      How are HubSpot Breeze’s and Pencil’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using HubSpot Breeze’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      HubSpot Breeze

      2 branded search terms

      • hubspot ai
      • hubspot artificial intelligence

      Pencil

      2 branded search terms

      • pencil ai
      • pencil creative

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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